Marketing in the Madness

What does the future of retail look like when AI understands not just what customers search for, but what they actually mean?
Recorded live at the Retail Technology Show, Katie Street sits down with Komal Koul, Head of Digital Performance at Currys, to explore how artificial intelligence is transforming retail, marketing and customer experience.
Komal explains how Currys is approaching the move from traditional keyword searches to conversational, intent-led discovery. Customers are no longer simply searching for “Bluetooth speakers”; they are asking for “a speaker I can take to the beach”.
Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Komal KoulLinkedIn: https://www.linkedin.com/in/komal-koul-0b900213/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

What makes an event worth leaving the house for?
Recorded live at the Retail Technology Show, Katie Street sits down with events expert Donna Easton to explore why the best business opportunities still happen when people meet face-to-face.
They discuss what separates a memorable event from another corporate gathering, why valuable content should always come before a sales pitch and how brands can create experiences that people genuinely want to be part of.
From understanding your audience to designing moments that build stronger relationships, Donna and Katie share practical advice for anyone planning, hosting or attending a B2B event.
Subscribe to Marketing in the Madness for more conversations with the people shaping the future of marketing, retail and business.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Donna EastonLinkedIn: https://www.linkedin.com/in/donna-easton-joyologist/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

How do you make luxury retail feel personal, seamless and genuinely useful?
In this episode of Marketing in the Madness, Katie Street sits down with Hannah Creighton, Head of Retail Operations at JOSEPH, live from Retail Tech Show.
Together, they explore how JOSEPH is elevating the in-store experience through clienteling, data, omnichannel retail and technology that actually makes life easier for both customers and store teams.
Topics covered include:00:00 Introduction to Hannah Creighton and JOSEPH00:59 The story behind the JOSEPH brand02:41 Bringing the customer journey to life in store03:00 Why client relationships matter in luxury retail04:33 What happens when you walk into a JOSEPH store05:56 How JOSEPH uses clienteling to personalise the experience06:47 The technology behind better customer service08:25 Using data to make shopping easier09:33 JOSEPH’s omnichannel journey and pick from store10:54 Why AI should start with the problem, not the hype12:46 The dream of seamless stock availability13:59 Why tech should enhance, not interrupt, the store experience
If you’re interested in retail technology, luxury fashion, clienteling, omnichannel retail or the future of in-store experiences, this episode is for you.
Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Hannah CreightonLinkedIn: https://www.linkedin.com/in/hannah-creighton-07864618/?skipRedirect=true
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

What does it actually take to prove marketing works?
In this episode of Marketing in the Madness, Katie Street sits down with Jamie Irving, SVP of Media, Insight and Effectiveness at Pentland Brands, the group behind Speedo, Berghaus, Canterbury, Mitre, Kickers, Ellesse and more!
Jamie shares what it means to run media and performance across a portfolio of heritage and challenger brands, why commercial marketers need to understand the P&L and how brands can measure effectiveness when customer journeys are more fragmented than ever.
From AI search and Shopify to TikTok Shop, out-of-home, incrementality and the return of media mix modelling, this episode gets into the stuff marketers are really trying to figure out right now.
Listen to the full episode now. Recorded live at Retail Tech Show.
Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Jamie IrvingLinkedIn: https://www.linkedin.com/in/jamie-irving-36962820/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

Join Katie Street live from the Retail Tech Show for this episode of Marketing in the Madness, featuring Mitchell Vergeer, Head of Retail at Axel Arigato.
In this conversation, Katie and Mitchell explore how Axel Arigato is rethinking the in-store retail experience by moving away from traditional sales tactics and creating spaces built around human connection, community, music, events and memorable customer moments (yes, actual parties in their store!)
Mitchell shares how Axel Arigato’s store design, service culture and event strategy all work together to make retail feel more approachable, relaxed and genuinely engaging. 
From chess nights in Paris to DJ-led store openings in Copenhagen, this episode dives into why physical stores still matter, especially for younger audiences looking for experiences that go beyond the product.
Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Mitchell VergeerLinkedIn: https://www.linkedin.com/in/mitchell-vergeer-15506b52/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

In this episode of Marketing in the Madness, Katie Street speaks to Sue Azari, E-commerce Industry Lead at AppsFlyer about the future of fashion e-commerce, app marketing, omnichannel retail, social commerce and AI-powered shopping.
Sue shares key insights from AppsFlyer’s State of E-commerce Report 2026, including why brands are focusing more on retention, remarketing and web-to-app journeys as customer acquisition becomes more expensive.
Katie and Sue also discuss standout retail experiences from Zara, H&M, M&S, Charlotte Tilbury and Vinted, plus the rise of TikTok Shop, resale, live shopping, influencer marketing and AI assistants in product discovery.
Perfect for anyone working in e-commerce, fashion, beauty, retail, CRM, performance marketing or app growth.
Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.
AppsFlyer State of E-commerce Report 2026: 
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Sue AzariLinkedIn: https://www.linkedin.com/in/susan-azari/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/
#Ecommerce #AppMarketing #RetailMarketing #FashionEcommerce #SocialCommerce #AppsFlyer #TikTokShop #OmnichannelRetail #CustomerRetention #Remarketing #AIShopping #MarketingPodcast

In this special live episode of Marketing in the Madness, recorded at the Retail Tech Show, Katie Street sits down with Fabrice Khullar, Director of Product Experience at Boots, to talk retail transformation, AI, product experience, UX and the future of the customer journey.
Fabrice shares what it takes to lead digital transformation inside a major retail brand such as Boots, what retailers need to do to move faster and how product and UX teams can help businesses stay closer to what customers actually need.
They also explore agentic commerce, fragmented buying journeys, the continued power of physical stores, Gen Z’s relationship with technology and why experimentation needs to become a core part of how retail teams plan and build.
Chapter:00:00 Live from the Retail Tech Show00:24 Meet Fabrice Khullar from Boots01:09 Leading digital transformation at Boots02:26 Why retail needs to adapt faster05:44 Building flexible tech and teams07:23 Making experimentation the plan10:51 The new customer journey13:46 Tracking fragmented buying behaviour19:37 What’s next for retail product experience20:30 Why channels stack, not replace22:18 The power of in-store shopping23:08 Gen Z, authenticity and tech backlash25:49 Creating consistency across every touchpoint27:10 The future of product and UX28:37 Final thoughts
Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.
Subscribe for more live sessions, marketing insights and conversations from the people shaping the future of the industry.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Fabrice KhullarLinkedIn: https://www.linkedin.com/in/fabrice-khullar-4309153/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

Recorded live at Marketing in the Madness Live 2025, this special episode features our headline speaker Richard Shotton, one of the UK’s leading behavioural science experts and author of "Hacking the Human Mind".
In this session, Richard explores how marketers can use behavioural science to make their comms, pricing and customer experiences more effective with lessons from brands including Dyson, Netflix, Uber and KFC.
From the “illusion of effort” to the power of precision, Richard explains why showing the work behind your product can increase perceived value, why exact numbers feel more believable than rounded ones, and why removing friction from the customer journey is often more powerful than trying to motivate people harder.
You’ll hear insights on:• Why Dyson’s 5,127 prototypes became a masterclass in marketing• How visible effort can make products feel higher quality• Why precise numbers boost credibility• What marketers should consider when using AI-generated work• Why “make it easy” is one of the most powerful principles in behavioural science• How brands can make prices feel more compelling without cutting margin
Want to be part of the next one?
Marketing in the Madness Live returns in 2026, bringing together brilliant marketers, founders, creators and behavioural experts for a day of insight, inspiration and straight-talking conversations about what’s really working in marketing.
To get involved, join us on stage, sponsor, partner or secure your place, connect with Katie Street on LinkedIn and follow Marketing in the Madness for updates and VIP invites.
Subscribe for more live sessions, marketing insights and conversations from the people shaping the future of the industry.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Richard ShottonLinkedIn: https://www.linkedin.com/in/richard-shotton/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

What does it actually take to do B2B marketing that feels HUMAN?
In this episode of Marketing in the Madness, Katie Street sits down with Robin Daniels, former CMO at LinkedIn, WeWork and Matterport, live at Human X, the AI conference bringing together the biggest names in the world of AI right now.
Robin has one of the most remarkable careers in marketing, from taking companies public on NASDAQ, to running a Super Bowl ad with the Black Eyed Peas, to now leading marketing, product and go-to-market at Sensai, an HR tech company on a mission to unlock human potential in the age of AI.
In this episode, Katie and Robin get into everything:Why B2B brands need to market like B2C companies 05:45How emotional storytelling beats ad spend every time 07:28 The AI tools Robin's team actually uses day-to-day 10:58Why Robin took his wife's last name and what it says about his leadership values 00:46The hard truth about mass layoffs and what it means for the future of work 18:21 How in-person events and podcasts build serious top-of-funnel momentum 14:31 Why people buy with emotion and justify with logic 07:28 Robin's brand new book, "The Human Success Playbook: A Leadership Tale for the Age of AI" 09:00
This episode is for every marketer, founder and business leader who believes that PEOPLE are still the most powerful force in business.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Robin DanielsLinkedIn: https://www.linkedin.com/in/robingdaniels/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

Agentic commerce is here.
And if you work in retail, ecommerce or commerce tech, this is one you need to hear.
Recorded live at Shoptalk, Katie Street sits down with leaders from Google Cloud, Commerce, EPAM and PayPal to unpack how AI agents are changing the way people discover, compare and buy products online.
We get into Universal Commerce Protocol, AI-driven product discovery, agentic checkout, payments, identity, infrastructure and why your product data is about to become one of the most important parts of your business.
Because the way people shop is changing fast.
Customers are no longer just typing basic product searches into Google. They are asking detailed, conversational questions. And increasingly, agents are doing the discovery, comparison and decision-making for them.
So if your data is messy, your inventory is out of date, your fulfilment information is missing or your checkout experience cannot support these new journeys, you risk being invisible.
In this episode, we cover what retailers need to do now to stay discoverable, shoppable and competitive in an AI-driven world.
Featuring:
Kapil Dabi, Americas Market Lead for Retail and Consumer, Google CloudSharon Gee, SVP Product, AI & Feedonomics, CommerceBrian Gilmore, Global Head of Commerce GTM, EPAMNixon Dinh, Director of Product Management, PayPalHosted by Katie Street
00:00 Why agentic commerce matters now01:11 Meet the speakers01:47 What is Universal Commerce Protocol?04:47 How UCP compares to other commerce protocols09:16 What is Gemini Enterprise for Customer Experience?13:17 How AI-driven discovery is changing retail15:18 Why product data is now everything18:45 Why agents don’t shop like humans21:30 Why context, fulfilment and policy data matter23:37 Do retailers need to replatform?27:42 Payments, identity and trust in an agentic world30:35 Which brands are already getting ahead?33:51 What retailers should do in the next 3–6 months37:50 Final thoughts: get your robots ready
Agentic commerce is already happening, and the brands that get their data, infrastructure and customer experience ready now will be the ones that win.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Kapil DabiLinkedIn: https://www.linkedin.com/in/kapildabi/
Sharon GeeLinkedIn: https://www.linkedin.com/in/sharongeenyc/
Brian GilmoreLinkedIn: https://www.linkedin.com/in/briangilmore2/
Nixon DinhLinkedIn: https://www.linkedin.com/in/nixon-dinh/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/
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