Marketing in the Madness

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In this episode of Marketing in the Madness, Katie Street sits down with Alex Gay, Chief Marketing Officer at Otter.ai, at HumanX in Amsterdam to explore how AI can turn everyday conversations into better content and stronger sales conversations.
From spotting customer objections to creating LinkedIn posts that sound like you, Alex and Katie share practical ways to get more from AI meeting tools. Katie also reveals how her team uses Otter and Claude to turn event conversations into articles and more relevant follow-ups.
Plus, Alex shares Otter’s vision for voice intelligence across an entire business and discusses Live Assist, designed to help teams answer questions and handle objections during a call.
00:00 Marketing in the Madness at HumanX01:31 Meet Alex Gay, CMO at Otter.ai03:03 Moving beyond meeting transcription05:09 Turning customer calls into marketing insights06:32 Teaching AI your tone of voice07:36 AI meeting preparation and sales coaching09:09 Turning event conversations into content11:01 Finding buying signals in sales calls12:18 Using your customers’ own language13:06 What’s next for Otter?14:39 Live Assist and real-time support16:35 Keeping AI focused on human potential17:41 Where to find out more
Subscribe to Marketing in the Madness for more conversations with the people shaping the future of marketing and AI.
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Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Alex Gayhttps://www.linkedin.com/in/jamesalexgay/
Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/
Marketing in The Madnesshttps://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/
Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Using AI in marketing but still feel like you’re falling behind? 
Between ChatGPT, Claude and another new tool every week, knowing where to focus can feel overwhelming.
Dr Lauren Ingram, founder of Next Big Thing joins Katie Street on Marketing in the Madness to share how marketers can build confidence with AI and get more from the tools they already use.
Drawing on her experience at Meta, Amazon and Wispr Flow, Lauren explains why going deeper with one AI platform can help, how to make time for learning and why saving time should give us space to think.
They also explore what’s holding women back from using AI, why representation matters in the decisions being made and how to bring some curiosity and fun back into learning new technology.
Chapters:00:00 Meet Dr Lauren Ingram01:30 From Meta to building a women’s tech community03:28 What’s holding women back from using AI?07:21 Knowing your worth and charging for your expertise14:16 Representation in AI decision-making18:48 Choosing an AI platform and giving it context24:14 Making time to learn without burning out30:04 Why even AI insiders feel behind31:25 ChatGPT vs Claude and the 90/10 approach34:39 AI tools for marketing and creative work40:20 A different way to think about AI43:19 AI Girl Gang and making technology feel fun again
Now we want to know: which AI tool do you use most and what would you like to get better at? 
Let us know in the comments.
Subscribe to Marketing in the Madness for more conversations with the people shaping marketing’s future.
Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Lauren Ingramhttps://www.linkedin.com/in/ingramlauren/
Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/
Marketing in The Madnesshttps://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/
Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Can an advert reach the right person without interrupting what they’re doing? AudioMob is building its business around exactly that.
In this episode of Marketing in the Madness, recorded at HumanX in Amsterdam, Katie Street meets Christian Facey, CEO and Co-founder of AudioMob, to explore how AI is changing audio advertising, audience targeting and business growth.
Christian explains how AudioMob lets people keep playing mobile games while audio ads run in the background. He shares how the company uses interactions, such as listening, clicking or muting an advert, to predict audience interests without accessing people’s microphones.
With a network that can reach over a billion people, Christian also explains how AudioMob uses AI to check ads at scale and grow without a proportional increase in headcount.
They discuss the AI “second brain” helping employees prepare for pitches and research potential customers, plus AudioMob’s expansion into podcasts and music streaming.
If you work in marketing or want to understand how businesses are putting AI to work, this episode offers a look inside a company already doing it.
00:00 Marketing in The Madness at HumanX01:56 How AudioMob’s in-game audio ads work03:00 AI audience targeting without microphone access04:04 From Google and Meta to founding AudioMob05:30 Reaching over a billion people06:44 Using AI to check ads at scale07:40 Growing a business with AI08:28 Building an AI “second brain”09:13 More content and the human element09:47 Expanding into podcasts and music streaming10:15 What inspired Christian at HumanX12:05 Follow Marketing in the Madness
Subscribe to Marketing in the Madness for more conversations with the people shaping marketing and AI.
Christian Faceyhhttps://www.linkedin.com/in/christian-facey/
Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/
Marketing in The Madnesshttps://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/
Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam.
Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves.
They also discuss how content creation connects with distribution, including workflows that generate ads, publish them and use performance data to improve the next round.
00:00 Marketing in the Madness at HumanX01:32 Meet Mika, Picsart’s Co-Founder and COO02:44 What should creatives keep control of?05:42 Turning your creative vision into content06:48 How AI is opening up video production08:18 What happens to creative jobs?11:01 Connecting content creation with distribution14:14 How Picsart’s AI agents work15:52 AI tools for founders and small businesses17:54 Finding inspiration and getting started18:31 What’s next for Picsart and AI creativity?
Subscribe to Marketing in the Madness for more conversations with Katie Street and the people shaping the future of marketing.
What part of your creative workflow would you hand over to an AI agent? Let us know in the comments.

Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary?
Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read.
They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”.
Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch.
Chapters00:00 Why LinkedIn matters for business07:03 Why humour stands out17:03 Adam’s most successful LinkedIn content20:24 Finding your own funny angle26:24 The LinkedIn posts that make us cringe36:55 What makes a bad LinkedIn DM?43:00 Turning engagement into conversations50:25 Building a personal brand through your work
Subscribe to Marketing in the Madness for more conversations about marketing, content and the people changing how we work.
Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Adam Faulknerhttps://www.linkedin.com/in/adamjfaulkner/
Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/
Marketing in The Madnesshttps://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/
Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker.
Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI.
They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work.
Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value.
In this conversation:
00:00 Why behavioural science still matters00:21 Using behavioural biases to improve AI01:15 Why people judge AI-made work more harshly02:24 How to communicate the value behind AI-assisted work04:38 Why good AI output starts with a good brief05:21 Can better AI lead to worse work?06:35 Will attitudes towards AI-generated content change?07:48 The key takeaway for marketers
Subscribe to Marketing in the Madness for more honest conversations with the people shaping marketing, technology and business.
Audio version available on:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 
 
Richard Shottonhttps://www.linkedin.com/in/richard-shotton/
Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/
Marketing in The Madnesshttps://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/
Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

What happens when we don’t talk openly and honestly about sex?
Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication.
Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive.
In this conversation:
00:00 Cindy Gallop’s unconventional self-care routine00:30 Why she launched MakeLoveNotPorn01:09 When porn becomes sex education02:22 Promoting consent, communication and healthy sexual values03:35 Reinventing aspiration through advertising04:24 Why relationships should be partnerships of equals06:15 Using humour to challenge relationship stereotypes07:05 Why the advertising industry needs to talk about sex07:54 Katie opens up about confidence and intimacy08:51 Why Gen Z is having less sex09:43 Building body confidence in the bedroom10:49 What people really find attractive
Subscribe to Marketing in the Madness for more honest conversations with the people challenging the marketing industry.
Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Cindy GallopLinkedIn: https://www.linkedin.com/in/cindygallop/
Kate ChundyLinkedIn: https://www.linkedin.com/in/katechaundy/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe.
Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce.
From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth.
You’ll discover:
How Cotswold Outdoor achieved a 30% increase in ASICS’ share of revenue through retail media
Why 60% of Adidas’ revenue comes through B2B channels
How P&G is preparing its brands to be discovered through AI
Why pre-loved luxury can introduce consumers to new brands
How first-party data powers personalisation and predictive marketing
The luxury travel trends shaping 2026 and beyond
How AI agents could transform the customer journey
Topics covered:
00:00 - The biggest lessons from Shoptalk 202602:23 - Cotswold Outdoor’s retail media results04:28 - Why B2B drives 60% of Adidas’ revenue07:11 - How P&G is preparing for AI search09:25 - eBay and the rise of pre-loved luxury12:26 - Using first-party data to power AI15:11 - Hilton’s biggest luxury travel trends17:53 - Langham’s family of AI employees21:34 - Preparing product data for agentic commerce25:44 - Google’s Universal Commerce Protocol explained27:45 - Join Katie at Shoptalk in Nashville
Subscribe to Marketing in the Madness for more conversations about retail, marketing, AI, technology and the future of commerce.
Shoptalk FALL 2026 is already shaping up to be HUGE. 
If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0
Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Jamie Kristowhttps://www.linkedin.com/in/jamiekristow/
Siddharth Royhttps://www.linkedin.com/in/siddharthroy2010/
Rob Manhoudthttps://www.linkedin.com/in/rob-manhoudt-3715b41/
Kirsty Keoghanhttps://www.linkedin.com/in/kirsty-keoghan-05464517/
Amit Manghnanihttps://www.linkedin.com/in/amitkeswanim/
Candice D’Cruzhttps://www.linkedin.com/in/candicedcruz/
Sean Seahhttps://www.linkedin.com/in/seanseah/
Sharon Geehttps://www.linkedin.com/in/sharongeenyc/
Kapil Dabihttps://www.linkedin.com/in/kapildabi/
Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/
Marketing in the Madnesshttps://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/

Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss.
In this episode, they open up about:
0:00 - Standing out and dressing to get noticed in a room full of competitors6:11 - Why she never wanted marriage or children, and why that's a form of self-care10:55 - Building Make Love Not Porn to fight rape culture and reshape sex education26:25 - Sexism and ageism she faced as a woman in advertising's "Mad Men" era31:32 - Sextortion, teen mental health, and why open conversations about sex protect kids16:36 - Reinventing "aspirational culture" for a new generation of relationships and brands
This is a masterclass in confidence, authenticity, and using your voice to change an industry, recorded live at the Empower Cafe during Cannes Lions.
Subscribe for more interviews with the world's leading marketers, retail experts, and industry disruptors.
Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Cindy GallopLinkedIn: https://www.linkedin.com/in/cindygallop/
Kate ChundyLinkedIn: https://www.linkedin.com/in/katechaundy/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

How did Vestiaire Collective turn second-hand fashion into a €1 billion global luxury marketplace?
Live from Shoptalk Europe, Katie Street speaks with Bernard Osta, CEO of Vestiaire Collective about the rapid growth of luxury resale and why the industry is entering a new era of profitable growth.
Bernard reveals how the platform attracts buyers and sellers across 70 countries, the luxury brands holding their value and why younger consumers are changing the perception of second-hand fashion.
They also explore Vestiaire Collective’s partnerships with brands including Gucci, Chloé and Burberry, its latest collaboration with Zalando and how AI could transform search, authentication and the customer experience.
Topics covered include:
00:00 - Inside the world of luxury resale01:17 - Building a €1 billion global marketplace02:47 - Why second-hand fashion is entering a new era04:25 - How younger consumers are driving adoption05:29 - Which luxury products hold their value?07:43 - Using AI to improve product discovery08:09 - Why resale can introduce customers to luxury brands10:10 - Vestiaire Collective’s partnership with Zalando12:28 - How its luxury brand partnerships work13:26 - From investment banking to fashion CEO15:30 - The luxury brands performing best in resale18:07 - Staying focused while growing a marketplace19:46 - What resale data reveals about luxury shoppers21:06 - How AI could transform Vestiaire Collective23:24 - Why trust and authentication remain essential
Subscribe to Marketing in the Madness for more conversations with the retail leaders shaping the future of commerce, technology and customer experience.
Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Bernard OstaLinkedIn: https://www.linkedin.com/in/bernard-osta-799ab88b/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/