Marketing in the Madness

In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe.
Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce.
From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth.
You’ll discover:
How Cotswold Outdoor achieved a 30% increase in ASICS’ share of revenue through retail media
Why 60% of Adidas’ revenue comes through B2B channels
How P&G is preparing its brands to be discovered through AI
Why pre-loved luxury can introduce consumers to new brands
How first-party data powers personalisation and predictive marketing
The luxury travel trends shaping 2026 and beyond
How AI agents could transform the customer journey
Topics covered:
00:00 - The biggest lessons from Shoptalk 202602:23 - Cotswold Outdoor’s retail media results04:28 - Why B2B drives 60% of Adidas’ revenue07:11 - How P&G is preparing for AI search09:25 - eBay and the rise of pre-loved luxury12:26 - Using first-party data to power AI15:11 - Hilton’s biggest luxury travel trends17:53 - Langham’s family of AI employees21:34 - Preparing product data for agentic commerce25:44 - Google’s Universal Commerce Protocol explained27:45 - Join Katie at Shoptalk in Nashville
Subscribe to Marketing in the Madness for more conversations about retail, marketing, AI, technology and the future of commerce.
Shoptalk FALL 2026 is already shaping up to be HUGE. 
If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0
Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Jamie Kristowhttps://www.linkedin.com/in/jamiekristow/
Siddharth Royhttps://www.linkedin.com/in/siddharthroy2010/
Rob Manhoudthttps://www.linkedin.com/in/rob-manhoudt-3715b41/
Kirsty Keoghanhttps://www.linkedin.com/in/kirsty-keoghan-05464517/
Amit Manghnanihttps://www.linkedin.com/in/amitkeswanim/
Candice D’Cruzhttps://www.linkedin.com/in/candicedcruz/
Sean Seahhttps://www.linkedin.com/in/seanseah/
Sharon Geehttps://www.linkedin.com/in/sharongeenyc/
Kapil Dabihttps://www.linkedin.com/in/kapildabi/
Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/
Marketing in the Madnesshttps://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/

Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss.
In this episode, they open up about:
0:00 - Standing out and dressing to get noticed in a room full of competitors6:11 - Why she never wanted marriage or children, and why that's a form of self-care10:55 - Building Make Love Not Porn to fight rape culture and reshape sex education26:25 - Sexism and ageism she faced as a woman in advertising's "Mad Men" era31:32 - Sextortion, teen mental health, and why open conversations about sex protect kids16:36 - Reinventing "aspirational culture" for a new generation of relationships and brands
This is a masterclass in confidence, authenticity, and using your voice to change an industry, recorded live at the Empower Cafe during Cannes Lions.
Subscribe for more interviews with the world's leading marketers, retail experts, and industry disruptors.
Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Cindy GallopLinkedIn: https://www.linkedin.com/in/cindygallop/
Kate ChundyLinkedIn: https://www.linkedin.com/in/katechaundy/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

How did Vestiaire Collective turn second-hand fashion into a €1 billion global luxury marketplace?
Live from Shoptalk Europe, Katie Street speaks with Bernard Osta, CEO of Vestiaire Collective about the rapid growth of luxury resale and why the industry is entering a new era of profitable growth.
Bernard reveals how the platform attracts buyers and sellers across 70 countries, the luxury brands holding their value and why younger consumers are changing the perception of second-hand fashion.
They also explore Vestiaire Collective’s partnerships with brands including Gucci, Chloé and Burberry, its latest collaboration with Zalando and how AI could transform search, authentication and the customer experience.
Topics covered include:
00:00 - Inside the world of luxury resale01:17 - Building a €1 billion global marketplace02:47 - Why second-hand fashion is entering a new era04:25 - How younger consumers are driving adoption05:29 - Which luxury products hold their value?07:43 - Using AI to improve product discovery08:09 - Why resale can introduce customers to luxury brands10:10 - Vestiaire Collective’s partnership with Zalando12:28 - How its luxury brand partnerships work13:26 - From investment banking to fashion CEO15:30 - The luxury brands performing best in resale18:07 - Staying focused while growing a marketplace19:46 - What resale data reveals about luxury shoppers21:06 - How AI could transform Vestiaire Collective23:24 - Why trust and authentication remain essential
Subscribe to Marketing in the Madness for more conversations with the retail leaders shaping the future of commerce, technology and customer experience.
Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Bernard OstaLinkedIn: https://www.linkedin.com/in/bernard-osta-799ab88b/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

Did you know that around 60% of Adidas’ revenue comes through B2B channels?
In this episode of our Shoptalk Europe series, Katie Street sits down with Siddharth “Sid” Roy, Director of Product at Adidas to unpack the huge wholesale engine behind one of the world’s most recognisable consumer brands.
Sid explains how Adidas manages its B2B ecosystem across major retailers, independent stores and digital wholesale platforms, why B2B remains such an important part of the business and how the brand balances wholesale growth with its direct-to-consumer experience.
They also explore how AI is beginning to change retail from the inside out - from natural-language product search and smarter product management to agentic commerce, enterprise AI costs and the challenge of knowing which new technologies are actually worth investing in.
In this episode:
01:23 Sid Roy’s role at Adidas02:39 What B2B looks like inside Adidas04:38 How Adidas works with wholesale retailers06:19 B2B vs B2C product strategy07:37 Creating retailer-exclusive products08:30 How product and marketing work together09:48 Choosing the right retail partners10:42 Natural-language search in B2B retail11:16 How Adidas is approaching AI13:22 Why the end consumer still comes first15:20 Sid’s biggest Shoptalk Europe takeaways16:51 Understanding the economics of AI17:14 Which LLM should businesses use?18:30 The rise of agentic commerce19:34 Where AI is getting its retail information20:20 What’s next for Shoptalk
Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building.
Shoptalk FALL 2026 is already shaping up to be HUGE. 
If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Siddharth RoyLinkedIn: https://www.linkedin.com/in/siddharthroy2010/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

How are brands like P&G preparing for a world where consumers discover products through AI, social media and LLMs instead of traditional search?
In this episode of Marketing the Madness, Katie Street speaks with Rob Manhoudt, VP of Digital Commerce Europe at Procter & Gamble.
Rob shares how P&G is rethinking digital commerce as consumer behaviour changes, from making product information accessible to AI platforms to understanding the growing role of social discovery, retail media and customer advocacy.
Topics covered include:
00:00 – How P&G is preparing for an AI-first world01:10 – Rob Manhoudt’s role leading digital commerce at P&G02:44 – The shift from ecommerce to digital commerce04:14 – How the consumer journey is changing06:26 – How P&G is approaching visibility in LLMs09:44 – The role of retail media in P&G’s marketing strategy11:38 – Why fragmented customer journeys change measurement13:11 – Why retail media needs a more holistic approach14:24 – What makes P&G brands like Fairy so powerful16:09 – Why consumers are becoming the voice of brands17:34 – How AI, social and advocacy create a brand flywheel18:56 – What’s inspiring the future of retail and brand building
Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building.
Shoptalk FALL 2026 is already shaping up to be HUGE. 
If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0
 
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Rob ManhoudtLinkedIn: https://www.linkedin.com/in/rob-manhoudt-3715b41/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

In this episode of Marketing in the Madness, recorded live at Shoptalk Europe 2026, Katie Street speaks with Jamie Kristow, CEO of Cotswold Outdoor Group, about how the business is transforming the retail experience across Cotswold Outdoor, Runners Need and Snow+Rock.
The conversation explores how first-party data, digital screens, store associates and brand content can work together to give customers greater confidence at the point of purchase.
This episode is essential listening for retail leaders, brand marketers and anyone exploring how retail media can improve the customer experience while delivering measurable commercial results.
Subscribe to Marketing in the Madness for more conversations about retail innovation, retail media, AI, customer experience and the future of commerce.
Shoptalk FALL 2026 is already shaping up to be HUGE!! 
If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Jamie KristowLinkedIn: https://www.linkedin.com/in/jamiekristow/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

What if the most sustainable fashion brand was one that didn’t make any new clothes?
In this episode of Marketing in the Madness, recorded live at the Retail Technology Show, Katie Street sits down with Stuart Trevor - founder of AllSaints and now founder of the eponymous fashion brand, Stuart Trevor.
Stuart shares the story behind building AllSaints into one of Britain’s most recognisable fashion brands, from his early obsession with David Bowie and customised vintage clothing to securing orders from some of the world’s biggest department stores during his first season.
He also explains why he returned to fashion with a completely different business model: creating designer collections using vintage, recycled and upcycled clothing rather than producing new garments.
Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Stuart Trevor:LinkedIn: https://www.linkedin.com/in/stuart-trevor-b201b912/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

What does the future of retail look like when AI understands not just what customers search for, but what they actually mean?
Recorded live at the Retail Technology Show, Katie Street sits down with Komal Koul, Head of Digital Performance at Currys, to explore how artificial intelligence is transforming retail, marketing and customer experience.
Komal explains how Currys is approaching the move from traditional keyword searches to conversational, intent-led discovery. Customers are no longer simply searching for “Bluetooth speakers”; they are asking for “a speaker I can take to the beach”.
Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Komal KoulLinkedIn: https://www.linkedin.com/in/komal-koul-0b900213/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

What makes an event worth leaving the house for?
Recorded live at the Retail Technology Show, Katie Street sits down with events expert Donna Easton to explore why the best business opportunities still happen when people meet face-to-face.
They discuss what separates a memorable event from another corporate gathering, why valuable content should always come before a sales pitch and how brands can create experiences that people genuinely want to be part of.
From understanding your audience to designing moments that build stronger relationships, Donna and Katie share practical advice for anyone planning, hosting or attending a B2B event.
Subscribe to Marketing in the Madness for more conversations with the people shaping the future of marketing, retail and business.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Donna EastonLinkedIn: https://www.linkedin.com/in/donna-easton-joyologist/
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/

How do you make luxury retail feel personal, seamless and genuinely useful?
In this episode of Marketing in the Madness, Katie Street sits down with Hannah Creighton, Head of Retail Operations at JOSEPH, live from Retail Tech Show.
Together, they explore how JOSEPH is elevating the in-store experience through clienteling, data, omnichannel retail and technology that actually makes life easier for both customers and store teams.
Topics covered include:00:00 Introduction to Hannah Creighton and JOSEPH00:59 The story behind the JOSEPH brand02:41 Bringing the customer journey to life in store03:00 Why client relationships matter in luxury retail04:33 What happens when you walk into a JOSEPH store05:56 How JOSEPH uses clienteling to personalise the experience06:47 The technology behind better customer service08:25 Using data to make shopping easier09:33 JOSEPH’s omnichannel journey and pick from store10:54 Why AI should start with the problem, not the hype12:46 The dream of seamless stock availability13:59 Why tech should enhance, not interrupt, the store experience
If you’re interested in retail technology, luxury fashion, clienteling, omnichannel retail or the future of in-store experiences, this episode is for you.
Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.
Subscribe to the podcast:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:Hannah CreightonLinkedIn: https://www.linkedin.com/in/hannah-creighton-07864618/?skipRedirect=true
Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/
Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/