How AI AGENTS are changing ecommerce, checkout & product discovery

Agentic commerce is here.

And if you work in retail, ecommerce or commerce tech, this is one you need to hear.

Recorded live at Shoptalk, Katie Street sits down with leaders from Google Cloud, Commerce, EPAM and PayPal to unpack how AI agents are changing the way people discover, compare and buy products online.

We get into Universal Commerce Protocol, AI-driven product discovery, agentic checkout, payments, identity, infrastructure and why your product data is about to become one of the most important parts of your business.

Because the way people shop is changing fast.

Customers are no longer just typing basic product searches into Google. They are asking detailed, conversational questions. And increasingly, agents are doing the discovery, comparison and decision-making for them.

So if your data is messy, your inventory is out of date, your fulfilment information is missing or your checkout experience cannot support these new journeys, you risk being invisible.

In this episode, we cover what retailers need to do now to stay discoverable, shoppable and competitive in an AI-driven world.

Featuring:

Kapil Dabi, Americas Market Lead for Retail and Consumer, Google Cloud
Sharon Gee, SVP Product, AI & Feedonomics, Commerce
Brian Gilmore, Global Head of Commerce GTM, EPAM
Nixon Dinh, Director of Product Management, PayPal
Hosted by Katie Street

00:00 Why agentic commerce matters now
01:11 Meet the speakers
01:47 What is Universal Commerce Protocol?
04:47 How UCP compares to other commerce protocols
09:16 What is Gemini Enterprise for Customer Experience?
13:17 How AI-driven discovery is changing retail
15:18 Why product data is now everything
18:45 Why agents don’t shop like humans
21:30 Why context, fulfilment and policy data matter
23:37 Do retailers need to replatform?
27:42 Payments, identity and trust in an agentic world
30:35 Which brands are already getting ahead?
33:51 What retailers should do in the next 3–6 months
37:50 Final thoughts: get your robots ready

Agentic commerce is already happening, and the brands that get their data, infrastructure and customer experience ready now will be the ones that win.

Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Kapil Dabi
LinkedIn: https://www.linkedin.com/in/kapildabi/

Sharon Gee
LinkedIn: https://www.linkedin.com/in/sharongeenyc/

Brian Gilmore
LinkedIn: https://www.linkedin.com/in/briangilmore2/

Nixon Dinh
LinkedIn: https://www.linkedin.com/in/nixon-dinh/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/