Marketing in the Madness

FLC: Empowering Women Through Mentorship with Abdul Khaled #BONUS

Send us a textWe're on a mission to empower women & revolutionise the business world so women everywhere have an equal opportunity to success. A key movement in making that possible is empowering women through mentorship, which E.on Next Head of Digital, Abdul Khaled is leading the way on. And we wanted to get the low down on the 'Why' and 'How' he is doing it.We're back with another powerful BONUS episode of Marketing In The Madness, where Katie Street dives into the pressing need for not only equality and inclusion but also the empowerment of women in the workplace. This episode marks a significant collaboration with MAD//Fest, aimed at addressing gender biases and creating supportive environments for women's career growth, particularly within the tech and marketing sectors.This week’s episode welcomes Abdul Khalled, a visionary leader dedicated to fostering female empowerment through a new mentorship program at E.on Next, to share a male perspective on advocating for change and creating inclusive environments that promote growth and opportunity for women.Abdul shares his experiences of seeing talented women reject roles or hold back their ideas due to the male-dominated environment and the systemic barriers they face. Sharing what he is doing to drive change and introducing a groundbreaking mentorship program to empower women in his digital team; emphasising the importance of role models and calling for male activists, not just allies, to actively promote gender equality. You can expect to hear:💪 Breaking Down Barriers for Women: Addressing the systemic barriers women face in their careers and sharing insightful strategies for organizations to create more supportive environments.🛠️ How Tech and Marketing Sectors Can Lead Inclusivity: Highlighting successful initiatives, such as mentorship programs and diverse hiring practices, that have reshaped industry landscapes.👨‍💼 Business Case for Inclusion: Discover how fostering a culture where everyone feels valued and heard leads to greater employee satisfaction and improved financial performance.👩‍💼 Empowering Female Leaders: The Importance of role models and Male Activists in promoting gender equality and supporting women’s career advancement.And so much more...Abdul's personal insights as a father and a leader add depth to his commitment to fostering an environment where everyone, regardless of gender, can thrive. This supports his calling for more businesses to adopt similar practices to drive innovation and success."It's about creating a culture that supports and enables anyone, regardless of gender, to do fantastically in their career." 🎙️ Tune in to this empowering episode and discover the benefits of empowering women in business, and if this Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Retail Reimagined with Selfridges Director of Product, Tech & UX, Fabrice Khullar #40

Send us a textWant to learn the secrets behind some of the biggest retail innovations of the past decade? 🛍️Introducing Fabrice Khullar; Selfridges, Director of Product, Tech & UX and previously leading digital transformation at Sainsbury’s and Sky ✨In this episode of Marketing in the Madness, Fabrice pulls back the curtain on major projects that transformed the customer experience. From designing apps that changed how we grocery shop to creating new digital experiences in luxury fashion 👗👜👡In this episode you will:🚀Learn how global brands like Selfridges, Sainsbury’s and Sky stay ahead of the curve. 🤖Find out how cutting-edge technologies like AI are disrupting retail and what’s next on the horizon. 📱Get the inside scoop on how top brands generate ideas, test concepts and turn customer insights into amazing products. This episode will give you exclusive strategies for driving innovation that you won’t find anywhere else.Click play now to discover how the retail giants do it 🎥🎙️Fabrice Khullar: https://www.linkedin.com/in/fabrice-khullar-4309153/The Choice Factory: https://www.richardshotton.com/the-choice-factoryKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: The Power of Role Models with Fabrice Khullar #BONUS

Send us a textKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Fighting for Funding: Why UK Female Entrepreneurs Deserve Your Backing with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & Investor #...

Send us a textOnly 2% of all capital raised in the UK goes back to a female entrepreneur 🤯And 87p in every £1 goes to back all-male teams 😲It’s time to take a stand, and the powerhouse leading the change is this week’s podcast guest - Debbie Wosskow. As Co-Chair of the UK’s Invest in Women TaskForce, Debbie is creating the biggest funding pot in the world for female entrepreneurs to make the UK the best place in the world to be a female founder. 💪👩‍💻Because right now - it’s not. And what makes Debbie the right person for this job? She has built and sold multiple businesses, including AllBright - the leading career network for women and Love Home Swap, which she sold for an incredible $53 million! 💰Hear all about Debbie’s career journey, how she’s inspired change and what new venture she is currently working on in her shift into the wellness industry by tuning in. In this episode you’ll discover: 👥The importance of building strong networks for support, opportunities and empowering other women. 🤝Practical negotiation tips for getting paid what you deserve in the workplace.💰The funding disparities facing female entrepreneurs.🚀How you can help advocate for more female investors 📈Financial autonomy for women, with insights on saving, investing, and breaking free from traditional gender roles.Debbie Wosskow, OBE: https://www.linkedin.com/in/debbiewosskowobe/Believe. Build. Become. : https://www.amazon.co.uk/Believe-Build-Become-Supercharge-Career/dp/0753554011/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=The Better Menopause: https://thebettermenopause.com/AllBright: https://www.allbrightcollective.com/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: Women Deserve Brilliant Careers & Economic Independence with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & UK’s Invest in Women...

Send us a textKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Culture Clash: Company Values & Gen Z Expectations with HappyHQ Co-Founder, Janine Jacobs #38

Send us a textJanine Jacobs is changing the world of work as we know it. Now Co-Founder of HappyHQ; a culture consultancy, Janine has a background in marketing working with brands such as PepsiCo, Nestle, Bupa, Hilton and the Queen of Shops herself - Mary Portas! 🛍️ Janine is here to wave the flag for why marketing to your employees is just as important as marketing to your customers. Who knew that employees are not only the face of the brand, but also your biggest advocates!?❌But this episode isn’t all sunshine and rainbows! 🌈It does get controversial when it comes to the topic of generational divides in the modern workplace and this time Gen Z are on the chopping block. Just how do we balance company values with Gen Z expectations? 🤔From debunking Gen Z stereotypes to unravelling the mysteries of employee engagement, we’re serving up the ultimate guide to cultivating a culture that breeds success. Janine also provides practical tips for defining your company values in a way to attract top talent, and how to bridge the gap between old and new schools of thought to create a truly inclusive culture for all. In this episode you’ll discover:💰Why internal marketing is crucial for your bottom line ✨The untapped potential of Gen Z. 👥Why bridging the workplace generational gap is not only essential but downright lucrative. 🚀Why setting clear company values isn’t just a suggestion - it’s a game-changer! ☀️Why businesses MUST prioritise the happiness of their team if they want to thrive in today’s competitor landscape. Janine JacobsCo-Founder of HappyHQ: https://www.linkedin.com/in/janinejacobs1111/https://happyhq.co.uk/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Ecosystems Unleashed: The power of partnerships

Send us a textEcosystems are on the rise across the industry right now, so on this week's episode of  Marketing in the Madness, host Katie Street welcomed David Nisbet,  Agency Ecosystem Partnerships, EMEA at Stripe and Josie Klafkowska, Global Partner Marketing Director at VML to join her as they delve into the dynamic world of marketing ecosystems and uncover the true power of partnerships through insights from VML & Strips very own ecosystem.The trio unpacks the transformative power of leveraging partnerships and ecosystems to enhance marketing efforts and accelerate business growth. Highlighting how integrating brand experience with customer and commerce journeys facilitates growth for clients worldwide AND MUCH, MUCH MORE. The episode is FULL of practical insights into building and nurturing effective ecosystems and partnerships: With Katie, David, and Josie sharing real-world applications and strategies that have proven successful in their respective roles. Topics Covered:👥 The shift to more human B2B marketing approaches 👷🏻 Building relationships through "Go to Network" strategies🛍️ Understanding different buyer personas in organisations🚀 Leveraging partnerships for pipeline creation and customer success📊  Collecting first-party data through value exchanges💃 Using events to nurture relationships and build communities💰 Microsoft's 95% revenue attribution to partnerships🎧 Tune into this week's episode for a deep dive into making ecosystem partnerships work to your advantage in the ever-evolving marketing landscape.Disclaimer:Opinions shared in this podcast are those of David Nisbet and not in any way affiliated with the viewpoints and opinions of StripeOpinions shared in this podcast are those of Josie Kalfkowska and not in any way affiliated with the viewpoints and opinions of VMLKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: The Magic Happens with Flexibility with Janine Jacobs #BONUS

Send us a textThis week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀Janine is the Co-Founder of Happy HQ and helps companies put their people first and create a culture that their people truly want and need to make great and magical things happen.  🪄 She's also a Girls' Network mentor, helping teenagers from disadvantaged backgrounds see their futures in a more positive light, gain essential skills and build confidence. ✨Which is why Janine ia s perfect guest to help us lead the way in inspiring change...! 💪Tune in now and keep an ear out for Janine back on our feed next week with her inspiring marketing journey 🎧Janine Jacobs: https://www.linkedin.com/in/janinejacobs1111/Happy HQ: https://happyhq.co.uk/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: Its Time To Lose The Stigma with Charlotte Todd #BONUS

Send us a textIn this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology.With another incredible guest, Charlotte Todd, Director for e-commerce, marketing and strategy at British Gas, the two brought to life a conversation that delves deep into the challenges women face, the biases they encounter, and the necessary changes needed to create fairer and more inclusive work environments. From personal experiences to corporate policies, they explore the ongoing journey towards gender equality and the importance of male allies in fostering positive changeKey Highlights:The need for systemic changes in various industries.Charlotte Todd shares her impressive career journey and discusses the challenges women often encounter, including biases based on appearance and gender stereotypes.Personal anecdotes shed light on the realities faced by women, from being mistaken for high-class prostitutes to enduring insensitive comments in professional settings.Societal perceptions of working mothers, the stigma surrounding maternity leave, and the need for supportive workplace policies.British Gas's inclusive policies, such as robust maternity leave benefits and a supportive work culture that values diversity.The importance of fostering open conversations, supporting work-life balance, and promoting inclusivity in leadership roles is emphasised throughout the episode.Tune in to this insightful conversation that delves into the nuances of gender equality in the workplace and offers perspectives on creating a more inclusive future for all.Charlotte Toddhttps://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

From Catwalks to Kilowatts: British Gas’ Bold Digital Retail Transformation with Director of Marketing, Ecom & Strategy, Charlotte Todd #36

Send us a textCharlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture for currents. 👗⚡Now the Director of Marketing, Ecommerce & Strategy at British Gas, Charlotte is not afraid to break boundaries, embrace vulnerability, and allow her team to fail to make the marketing magic happen. Exhibit A: Our boring UK Home Boilers meet Barbie’s beautiful Australian Margot Robbie - yes you ready that correctly. 👱🏻‍♀️🛼If you have no idea what I’m talking about, you should of course absolutely tune in to this brand new episode of Marketing in the Madness to find out…!In this episode you’ll discover: 🚀 Charlotte’s trailblazing career journey from leading digital strategies at top fashion brands to disrupting the world of gas and energy. 💪 How she’s igniting innovation by being brave and speaking up 👩‍💻 Why brands need to keep the customer journey at the core of every marketing strategy, both online and offline. 🌟How Charlotte empowers her team to be creative risk takers and learn from failure. Tune in now! 🎙🎧Charlotte Toddhttps://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/