Marketing in the Madness

Empowering Women in E-commerce with Raman Dhaliwal-Janjua

Send us a textEmpowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time to break the barriers and unleash the full potential of women entrepreneurs in the digital age.Welcome back to another dynamic and inspiring episode of Marketing in the Madness! This week, we're taking you inside the buzzing atmosphere of MAD//Fest London 2024 one last time as we conclude our LIVE recordings from the event. We're sitting down with the incredible Raman Dhaliwal-Janjua, a trailblazer in the e-commerce industry. Having worked with giants like Marks & Spencer, Speedo, and Toolstation, Raman is now on a mission to empower women to break barriers and lead in the world of e-commerce.We look into the persistent gender gap in entrepreneurship, with startling stats like Forbes reporting that 90% of women never start their own businesses. Raman is determined to change this narrative, sharing her journey from feeling unfulfilled in traditional corporate roles to becoming a champion for women entrepreneurs. More than just theoretical insights; they are drawn from years of hands-on experience leading e-commerce strategies in male-dominated industries.If that's not enough to have you tuning into the full episode, here's a little glimpse into what you can expect from this episode:🚀 Empowering Women in E-commerce: Raman shares her mission to help women overcome imposter syndrome and mindset challenges that hold them back from launching successful online businesses.💡 Gender Disparity in Decision-Making: We discuss the urgent shift needed in this dynamic, with the shocking stats that despite women driving 70% of household spending, men still dominate decision-making roles in e-commerce design. 🎯 The Power of Female-Led AI: Uncover the fascinating fact that female AI is five times more likely to convert customers than male AI, underscoring the strength women bring to the table in understanding and influencing consumer behaviour.🔧 Breaking the Mold in Male-Dominated Fields: From leading e-commerce at Toolstation to advocating for more women in trade industries, Raman shares her experiences and the importance of challenging stereotypes.🔥 The Social Media Revolution: Uncover how platforms like TikTok are revolutionising e-commerce, especially for Gen Z and Gen Alpha, who rely heavily on social media for purchasing decisions.Raman’s story is a testament to the power of persistence, vision, and the importance of having a "fuck it" mentality when chasing your dreams. Her passion for helping women unlock thKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Gender Equality Exposed! What’s really happening in the workplace with Stephanie Aitken

Send us a textWelcome to another transformative episode of Marketing In The Madness! This week we're bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, where we explore more than the innovations pushing marketing forward, but the cultural shifts necessary to empower women in the workplace and drive true gender equality.We uncover the startling statistics highlighting the ongoing struggle for gender equality in a corporate world where achieving gender equality is more critical than ever. Yet, many women continue to face significant challenges in advancing their careers and balancing personal commitments. And it is projected to take 131 years to reach gender parity globally according to the World Economic Forum.As well as gaining insight into Stephanie, who has dedicated her career to advancing women in leadership roles, as she shares her journey from being a lawyer to becoming a pivotal force in gender diversity consultancy.In this episode, you'll discover:🚀 Stephanie’s Career Journey: Stephanie pivoted from law to gender diversity consultancy, driven by her commitment to supporting women in the corporate world.👩‍👧‍👦 Real Challenges Women Face: Understand the multifaceted challenges women encounter in the workplace and why superficial policies aren’t enough to foster true gender equality.💡 Groundbreaking Research: Stephanie reveals key findings from her research, highlighting the critical gaps in current diversity practices and the unique needs of women at different career stages.🌐 Cultural Buy-In: Discover the importance of cultural buy-in at all organizational levels to ensure that diversity initiatives are genuinely effective and inclusive.🎤 Role of Male Allyship: Explore the vital role of male allies in supporting gender equality and how men can actively contribute to creating a balanced workplace.🌟 Vision of Gender Harmony: Stephanie introduces her innovative concept of “gender harmony,” where everyone, regardless of gender, is supported to thrive, promoting an inclusive and equitable work environment.Tune in and join us for a thought-provoking discussion that not only highlights the current state of gender equality in the corporate world but also offers practical strategies for creating lasting change. Whether you're a business leader looking to implement effective diversity practices or someone passionate about gender equity, this episode provides invaluable insights and actionable advice.📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes. If you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share remarkable stories of those championing gender diversity and inclusion in Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

We need more Mums in Marketing with Claire Ferreira

Send us a textThis week’s episode of Marketing the Madness is a special one! We’ve rebranded to Marketing in the Madfest for this exciting live recording at Madfest, and joining us is the fantastic Claire Ferreira from Mums in Marketing. Claire shares her inspiring journey of creating a community where the challenges and triumphs of motherhood and marketing intersect.In today’s vibrant marketing landscape, the role of mums in marketing is more significant than ever. Yet, many mothers still face unique hurdles in balancing their careers and family lives. This week’s episode is your guide to navigating these challenges and thriving as a mum in marketing.Katie Street, founder of Street Agency and host of "Marketing the Madness," dives deep with Claire into the importance of creating supportive networks and the incredible potential of mums in marketing. Together, they discuss the genesis of Mums in Marketing, the struggles of returning to work post-maternity, and the power of community and visibility.In this episode, you’ll discover:🚀 The Birth of Mums in Marketing: Claire Ferreira reveals how her own experiences of isolation and redundancy during maternity leave inspired her to create a supportive community for mums in the marketing industry.👩‍🍼 Balancing Career and Motherhood: Hear firsthand stories from Claire and Katie about the challenges and triumphs of juggling a marketing career with motherhood, including flexible working hours and the need for extended holiday allowances.💡 Overcoming Workplace Challenges: Learn about the unique obstacles mums face when returning to work, from gender pay gaps to outdated school and work schedules, and how supportive workplaces can make a difference.🤝 Building Confidence and Community: Understand the importance of visibility and community support in empowering mums to push for salary increases, pursue career advancements, and balance personal and professional lives.🌟 Inspiring Change: Discover how Mums in Marketing is creating waves in the industry, helping mothers connect, share experiences, and support each other in their professional journeys.Join us for an inspiring and empowering conversation that highlights the incredible resilience and potential of mums in marketing. Whether you're a mum navigating your career or someone looking to support working mothers, this episode offers valuable insights and practical advice.📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes. If you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share the remarkable stories of those balancing motherhood and marketing success.Marketing in Madfest 0:00:00Losing Job During Maternity 0:00:43Founding Mums in Marketing Community 0:02:02Challenges Mothers Face RetuKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

She Means Business! Overcoming barriers & redefining success with Amelia Sordell, Sedge Beswick and Joanna Lyall

Send us a textIn today's dynamic business landscape, the role of female founders has never been more pivotal. Yet, many women still face unique challenges in their entrepreneurial journeys. This week’s episode is your comprehensive guide to navigating these challenges and thriving as a female entrepreneur.We’re bringing you an electrifying panel discussion from Madfest, where four powerhouse female founders share their insights, experiences, and advice. Hosted by Katie Street, founder of Street Agency and podcast host of "Marketing and the Madness," the panel includes Amelia Sordell, founder of Clout; Sedge Beswick, an advisor and former agency founder; and Joanna Lyall, co-founder of Better Menopause. Together, they dive deep into the nuances of being a female entrepreneur in today’s world.The discussion touches on the importance of confidence, personal branding, and the support networks that help women succeed in business. Each founder brings a unique perspective, making this episode a treasure trove of inspiration and actionable advice.In this episode, you’ll discover:🚀 The Reality of Being a Female Founder: Hear Amelia Sordell’s bold take on why the term “female founder” can be both empowering and limiting, and Katie Street’s counterpoints on the importance of representation and speaking up.👩‍👧‍👦 Balancing Business and Family: Learn from Sedge's firsthand experiences on juggling motherhood and entrepreneurship, and why inclusive spaces are crucial for female business leaders.💡 Overcoming Funding Challenges: Joanna and Amelia discuss the high standards women face when seeking investment and how to break through these barriers with confidence and preparation.🖌 The Confidence Gap: Understand the statistics and personal stories that highlight the confidence gap between men and women, and discover strategies to build your personal brand and self-belief.🌟 Inspiring the Next Generation: The panellists emphasize the importance of inspiring not just women, but all aspiring entrepreneurs, to pursue their dreams and break down stereotypes.If you’re ready to embrace the challenges and triumphs of being a female founder, tune into this empowering episode to gain the strategies and insights you need to succeed. It’s an unmissable discussion for anyone looking to make their mark in the entrepreneurial world.Don’t forget to subscribe to the podcast and leave a review if you enjoyed this episode! Your feedback helps us bring more inspiring content to you.Amelia Sordellhttps://www.linkedin.com/in/ameliasordell/https://www.youtube.com/@ameliasordell  Sedge Beswickhttps://www.linkedin.com/in/sedge-beswick/Joanna LyallKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

From Ice Cream to Activism: Marketing with Purpose with Ben & Jerry’s

Send us a textHarnessing the power of activism within your brand is a game-changer in today's socially conscious marketplace. Yet, many businesses struggle to integrate purpose-driven initiatives seamlessly into their marketing strategies… This week's episode is your guide to ensuring you're not among them.We're diving deep into the unique blend of activism marketing with Kerry Thorpe, Head of Integrated Communications for Europe and ANZ at Ben & Jerry's. As a visionary leader in a brand known for its bold social stances and innovative marketing, Kerry shares how Ben & Jerry's has become a beacon of activism and fun. 🍦✊By infusing activism into their core, Ben & Jerry's has created a brand that not only delights customers' tastebuds but also drives meaningful social change…In this week’s episode of our podcast, Kerry joins us to uncover the essential principles of integrating activism with business success: From fostering a culture that encourages creativity and social responsibility to leverage brand influence for social justice—it's a treasure trove of inspiration and actionable advice on activism marketing.In this episode, you’ll discover:🚀 How Ben & Jerry's seamlessly blends activism marketing with their brand to create a brand that stands for more than just ice cream.👥 Strategies for building a diverse and inclusive workplace, that empowers women and champions social justice.🖌 Techniques for communicating your brand's values effectively without alienating your audience.🔗 The importance of having activists within the company to drive systemic change and maintain integrity in social initiatives.💡 Leadership insights from Kerry on creating a fun and innovative culture that supports bold ideas and social activism.So, if you’re ready to elevate your brand and make a difference while delighting your customers, tune into this inspiring episode now to unlock the strategies you need to succeed. Believe us, it's not to be missed.Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Your Marketing Will Fail Without The Right Technology, Contentful Takeover at MAD//FEST #43

Send us a text4 words no marketer ever wants to hear...'Your marketing will fail' 😨We are back with another MEGA instalment of the Marketing In The Madness podcast, but this week you might notice something a little different...That's right we're at MAD//Fest 2024 and in honour of our exciting partnership with MAD//Fest and their Female Leaders Club our branding has had a little makeover - so for the next couple of weeks, we are officially 'Marketing In The MAD//Fest' 😍We're kicking off our collaboration series with our all-time favourite, Laura Thornley, EMEA FieldMarketing Leader at Contentful, Vodafone's Software Engineering Manager, Ana-Maria Pasparan and Danielle Bramley, Digital Operations Lead at Costa Coffee. This episode sees us breaking down the importance of getting it right when it comes to technology in marketing and helping you get it right because no one wants to hear 'your marketing WILL fail. It is jam-packed with key takeaways and insightful discussions on how technology advancements, particularly through Contentful, are revolutionising marketing strategies for leading brands such as Vodafone, Costa Coffee and the wider Coca-Cola Company.Ana-Maria and Danielle, share their personal experiences and strategies for integrating technology and marketing, emphasising the importance of flexibility, speed and collaboration between engineering and marketing teams to enhance customer experience. Something they both agree is all possible with their partner Contentful. So, what are you waiting for? Tune in now to get exclusive insights into how these industry leaders are getting bold in their respective fields and driving innovation through synergy between tech and marketing.And remember, without the right technology your marketing will FAIL 😱Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

From Charms to Tech: Inside Pandora’s Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS

Send us a textWelcome to a special episode of Marketing in the Madness live from ShopTalk at the Mach Alliance Members Lounge! Host Katie Street interviews Julie Hermann, CX and Personalisation Manager from Pandora, the world's largest jewellery brand. Julie shares her journey at Pandora, the brand's history from humble beginnings in 1980s Copenhagen, their growth into the world's largest jewellery brand and their digital transformation in marketing. Discover how Pandora personalises customer experiences and integrates technology to stay ahead in the digital age. Plus, learn about the influence of social media trends on TikTok on Pandora’s success, and the role of technology in Pandora's marketing strategy.Join us for an insightful conversation that dives deep into one of the most beloved jewellery brands.00:00 Julie Hermann, Pandora02:04 Intersection of Marketing and Technology03:59 The Origin Story of Pandora07:53 Pandora's Digital Transformation10:36 Personalisation in Marketing13:17 Technology and Integration at Pandora14:55 Social Media Trends and TikTokJulie Hermannhttps://www.linkedin.com/in/juliemariehermann/https://uk.pandora.net/en/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

The Importance of Relationships in Marketing with Contentful’s EMEA Field Marketing Lead, Laura Thornley #42

Send us a textHarnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week's episode is your blueprint to ensure you're not among them.We're diving deep into the art of leveraging your sales team to supercharge your marketing efforts with Laura Thornley, EMEA Field Marketing Leader at Contentful. As a seasoned leader and advocate for strategic sales and marketing collaboration, Laura knows that true understanding between these departments can radically transform customer engagement and drive targeted outcomes. 🤝And by mastering this sales and marketing collaboration, you will see your business grow in ways you never imagined…In this week’s episode of our podcast, Laura joins us to explore the vital principles of cultivating a dynamic relationship between sales and marketing: From integrating sales insights to refine marketing strategies, to nurturing a culture where both teams are aligned in their goals—it's a treasure trove of wisdom and practical advice on building a cohesive powerhouse. In this episode, you’ll discover:🚀 How close sales and marketing collaboration can lead to more insightful customer understanding and significantly more effective campaigns.👥 Strategies for building strong, enduring relationships within your teams to foster an environment of mutual trust and goal achievement.🖌 Techniques for leveraging sales insights to tailor marketing materials that resonate deeply with target demographics.🔗 The importance of relationship-building in crafting a united front that drives both sales and marketing towards common objectives.💡 Leadership insights from Laura on how fostering this partnership can create a cycle of continuous improvement and innovation.So, if you’re ready to elevate your business and create an environment where both sales and marketing teams thrive together, tune into this essential episode now to unlock the strategies you need to succeed, believe us, it's not to be missed.📢 Don’t forget to LIKE & SUBSCRIBE to keep up-to-date with future releases. And if you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share insights into the current market. Links & references Laura Thornleyhttps://www.linkedin.com/in/lau-thornley/ Contentfulhttps://www.contentful.com/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: Finding Your Voice and Embracing Authenticity with Laura Thornley #BONUS

Send us a textWe’re excited to bring you another must-listen BONUS episode of our podcast series. This week, we're joined by Laura Thornley, the EMEA Field Marketing Leader at Contentful, who is at the forefront of empowering women in the business world.In this empowering episode "Finding your voice and embracing authenticity", Laura shares her insightful journey as a working mother and business leader, tackling the unique challenges that women face in the workplace, aiming to shed light on the struggles and triumphs of both women and working mothers in the business world and the critical importance of finding and fostering authentic voices & authenticity at work.🌟 What to Expect in This Episode:💬  Discover the power of embracing your true self to foster genuine connections and professional growth.🧭  Hear Laura discuss the hurdles that female professionals and working mothers face and the strategies to overcome them.👥 Learn about initiatives that Contentful and other industry leaders are taking to create more inclusive and supportive environments.📣 Gain insights from real-life stories of women who are breaking barriers and making substantial contributions to their fields.Laura not only shares strategies for overcoming systemic obstacles but also highlights the importance of supportive networks and mentorship in achieving career milestones. Her personal experiences as a leader and a mother add a rich layer of relatability as she advocates for workplaces where women can thrive without compromise.🎙️ Tune into this riveting episode to understand the significance of authentic leadership and how it can transform the business landscape for women. If this episode inspires you, be sure to explore our other bonus episodes dedicated to advocating for equality and empowerment.📢 Don’t forget to LIKE & SUBSCRIBE  to keep up-to-date with future releases. And if you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share insights into the current market.Links & referencesLaura Thornleyhttps://www.linkedin.com/in/lau-thornley/Contentfulhttps://www.contentful.com/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41

Send us a textWould you hire a “Chief Happiness Officer”? 🤔Someone dedicated to looking after the happiness of your team? Abdul Khaled is looking for one to join challenger brand, E.ON Next. As the Head of Digital; Customer Experience and Digital Products, Abdul believes that to deliver the highest possible level of service and product for customers, and drive a customer centric experience, you have to start with your people. 👥In this episode of Marketing in the Madness, Abdul joins Katie Street to reveal his 5 key principles for driving a high performance culture. From attracting rockstar talent, to recruiting top performers who challenge your current team, to driving ambition and diversity - this episode is jam-packed with advice on how to create a culture of excellence. In this episode you’ll discover: 🚀How a shift towards customer-centric, digital-first strategies can catapult your business to new heights. 👥Strategies for creating a culture that promotes continuous improvement and excellence. 🖌Tactics for building trust within teams and fostering a psychologically safe environment for creative problem-solving. 🔗Prioritising cultural fit and personal connections in the hiring process to build a cohesive team.💡Leadership skills for setting ambitious goals, leading by example and providing tactical guidance.Abdul Khaled: https://www.linkedin.com/in/abdul-khaled-digital/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/