Marketing in the Madness

Why diversity is the key driver for innovation at Uber #BONUS

Send us a textAs businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial.In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the intersection between diversity and innovation.  Paul shares his insights on building diverse teams from scratch, the significance of authentic culture, and how it can unlock innovation.At Street, embracing diversity within a team gives us a better understanding of our client’s needs and market trends. By prioritising diverse teams, businesses can enhance their internal culture and drive better results for their clients.Here’s what you’ll learn in this episode:🚀 Building from Scratch. Paul discusses the advantages and strategies of starting a diverse team at Uber, including the importance of representation and how they achieved a 55% female workforce.👥 Authenticity in Culture. Learn why authenticity is crucial in attracting the right talent and how to foster a workplace culture that values diversity.💡 Recruitment Strategies for Diversity. Paul shares practical tips for creating inclusive job ads and practices that attract a wide range of candidates, ensuring fair representation across various demographics.🛠️ Empowering Employee Resource Groups. Discover how ERGs (Employee Resource Groups) play a vital role in shaping company culture and supporting employees.🌍 The Impact of Diversity on Business Success. We discuss the benefits of diversity beyond buzzwords—how it enhances product development and customer experiences while driving overall success.If you’re looking to enhance your company’s diversity initiatives, this episode is packed with actionable insights. Tune in to learn why diversity is the key for innovation in your business, leading you towards a sustainable growth.Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Revolutionising Enterprise eCommerce: Are You Ready?

Send us a textFrom streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, deliver exceptional experiences, and stay competitive in a rapidly evolving market.In the fast-evolving world of eCommerce, brands face unprecedented challenges and opportunities. As digital platforms advance and consumer expectations shift, the relationship between retailers and technology is undergoing a transformation. Those who embrace these changes will lead innovation, while others risk falling behind.In this week’s episode of Marketing the Madness, we’re joined by Simon and PJ from FuseFabric, who share insights on how brands can harness the power of Shopify and innovation to thrive in enterprise eCommerce.With extensive backgrounds as CTOs at major brands like ASOS and Missoma, Simon and PJ discuss the importance of flexibility and speed in digital strategy, especially in a landscape shaped by consumer behaviour changes and emerging technologies.Here’s what’s in store for you in this episode:🛒 Why Choose Shopify for Enterprise?Learn how FuseFabric facilitated a rapid migration for a £40 million brand to Shopify in just eight days. Discover the strategies that made this swift transformation possible and how your brand can achieve similar results and explore the scalability and performance capabilities of Shopify, including its ability to handle up to 40,000 checkouts per minute. Understand why this platform is becoming the go-to solution for enterprise-level eCommerce.  🔄 Adapting to Ecommerce TrendsSimon and PJ share insights on how Shopify allows brands to connect with customers across various platforms, ensuring a seamless shopping experience. Discover the evolution from omni-channel to unified commerce, where all sales channels are interconnected, offering features like click and collect and endless aisle options.👥 The Importance of Human ConnectionDespite technological advancements, we discuss why maintaining strong relationships and company culture remains essential for fostering creativity and driving success.⚡ Real-World Success StoriesHear about FuseFabric's remarkable achievements, including the localisation of 27 languages and currencies for a major retailer in just 24 hours. These examples illustrate the potential for rapid change and innovation within the eCommerce landscape. By challenging traditional tech processes, brands can refocus on their primary objective—delivering exceptional customer experiences.📢 Don’t forget to LIKE & SUBSCRIBE!If you enjoyed this episode, please leave us a review and share it with your network. Your support helps us continue delivering top-tier insights from the marketing world.Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

How Uber Is Transforming Advertising, One Ride at a Time

Send us a textUber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber’s advertising platform is growing into a billion-dollar business, one ride at a time.This week on Marketing in the Madness, Katie Street is joined by Paul Wright, Head of International Advertising at Uber, to uncover how Uber is transforming advertising. One ride at a time. With insights into how Uber has transformed its unique user data into a powerful, non-intrusive advertising platform. Driving impact for brands while respecting the consumer experience.With a career spanning leadership roles at Apple, Amazon, and now Uber, Paul gives us an insights into the evolution of digital marketing, and where the future of advertising is headed. 🚕 Journey Ads: Transforming Advertising, One Ride at a Time.Discover how Uber’s Journey Ads work seamlessly, delivering targeted ads based on real-time user behaviour without disrupting the experience. PLUS. How Uber’s unique ad format captures user attention at key moments. Creating high engagement and impressive click-through rates of 2.5% to 3.5%.💡 The Power of First-Party Data for Personalized Ads.Uber knows where you’re going, and it’s using that knowledge to help brands connect with consumers in a personalised way. Paul explains how Uber uses its vast pool of first-party data to target users with relevant ads. Whether it’s suggesting a product while you wait for your ride or a promotion while heading to the airport.📈 From B2C to B2B: How Uber is Connecting with Businesses.Think Uber ads are just for consumer brands? Think again. Paul dives into Uber’s success in the B2B space, sharing how businesses like Accenture and Bacardi are using geofencing and targeting professionals during their daily commutes and travel. 🌎 Building a Billion-Dollar Ad Business at Scale.With Uber Advertising now operating in 34 markets worldwide, we get an inside look at how this new venture has scaled rapidly. From local campaigns to global brand activations, we find out how Uber’s advertising business has grown from the ground up into a billion-dollar success story.⚙️ What’s Next for Uber Advertising? The Future of Ads, Data, and AI.As the digital landscape continues to evolve, Paul shares his vision for the future of advertising. With AI and attention metrics taking centre stage, Uber is poised to stay ahead of the curve by delivering ads that combine creativity, data, and an exceptional user experience.💥 Real-Life Campaigns that Drive Impact.From helping brands target travellers in airports with personalized promotions to serving event-specific ads for concerts like Taylor Swift at Wembley, Paul reveals some of the most successfKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Why You Need To Humanise Your Brand: Demand Generation Takeover

Send us a textIt’s Time to Elevate Your Brand & Put Yourself Out There!Are you ready to put yourself out there and attract your ideal clients?If so, this is an event you can't afford to miss.In our latest instalment of The Demand Generation series, we’re getting personal about the power of professional branding with insights from some of the industry's most influential PR and Influencer experts.I guess you could say we’re putting a little marketing spin on the hit show "Celebs Go Dating," because just like the show, we’re bringing in the experts and putting them to work. They’ll be breaking down the basics on attracting the perfect leads and revealing how to make yourself more desirable in the market, by putting your best self out there 😜 AKA helping you humanise your brand and make it IRRESISTIBLE to your audience.Get ready for, a marketing makeover event designed to give you the tools and advice to attract HOT leads and boost your brand.Meet Your Experts:Katie Street, Founder and Managing Director of Street Agency is a visionary leader in marketing and tech. Katie has helped countless brands elevate their presence and connect deeply with their audiences through authentic and humanised content. Street Agency is renowned for its innovative strategies and commitment to real, impactful branding.Sunny Bird, a dynamic entrepreneur and branding guru, founded Reaching Millions to empower businesses and individuals to amplify their voices and reach their fullest potential. Sunny’s expertise in personal branding has transformed the visibility and engagement of numerous clients, making her a sought-after name in the industry.PLUS, there is another special guest who we will be announcing soon… so keep your eyes peeled.What You’ll Learn:The Power of Personal Branding: Understand how personal and professional branding intertwines and why it’s crucial for success in today’s market.The How & Why Around Humanising Your Brand: Discover practical strategies to foster genuine connections with your audience, making your brand more relatable and engaging.Real-World Success Stories: Hear inspiring examples and case studies that show the remarkable impact of a personal touch in branding.Why Attend?Gain Expert Insights: Learn from Katie and Sunny, two industry leaders with a wealth of experience and proven success in brand humanisation.Actionable Strategies: Walk away with practical tips and techniques to immediately apply to your branding efforts.Inspire and Connect: Network with like-minded professionals and leave inspired to take your brand to new heights.What are you waiting for, save the date for this transformative event!It’s your chance to learn how to humanise your brand, connect authentically with your audience, and scale your busKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Disruption, Innovation, and AI: How to Thrive in a Changing Market

Send us a textIn today’s rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It’s no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of Marketing in the Madness, we’re joined by Laurence Cornwall-Watkins, Joint MD at Bright Blue Day, to dive deep into how disruption, innovation, and AI are reshaping the marketing landscape.With years of experience in B2B marketing, Laurence explains how brands can leverage these forces to transform their strategies, navigate compliance challenges, and disrupt the market. Together, we explore practical tips for marketers who want to stay competitive and embrace the future of disruption, innovation, and AI.Here’s a glimpse of what you’ll discover in this episode:🚀 The Power of AI in Search and MarketingLaurence discusses how AI is changing the game in search and content creation, leading to a future where zero-click environments dominate. Learn how brands can adapt their strategies to align with this new reality.💡 Disruptive Content for Today’s AudienceDiscover why human-centric, creative content is key in an AI-driven world. Laurence shares insights into how brands can use disruption to cut through the noise and capture attention on social platforms.⚖️ Balancing Compliance with CreativityFind out how to navigate compliance without stifling creativity. Laurence outlines three effective strategies for working within regulated industries while still delivering disruptive, innovative campaigns.💥 The Future of B2B MarketingWith the shift in client relationships and marketing budgets, Laurence provides a forward-looking perspective on how disruption, innovation, and AI are shaping the future of B2B marketing.⚡ Bravery in Performance MarketingExplore how brands can combine performance marketing with organic social strategies to experiment and innovate, ensuring that campaigns drive real action.🎙️ Whether you’re ready to embrace disruption, innovation, and AI, or looking to push the boundaries of your current marketing strategy, this episode is packed with actionable insights to help you thrive in today’s ever-changing landscape.Tune in now to learn how to stay bold, brave, and disruptive in marketing.📢 Don’t forget to LIKE & SUBSCRIBE! If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering top-tier insights from the marketing world.Laurence Cornwall-Watkinshttps://www.linkedin.com/in/laurencecw/https://www.linkedin.com/company/bright-blue-day-ltd/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Gymbox Dares to Disrupt The Market with Rory McEntee

Send us a textDisrupt the market—that’s exactly what Rory McEntee, Brand & Marketing Director at Gymbox, has done with some of the most innovative and daring campaigns in the fitness industry. In today’s episode of Marketing and the Madness, we explore how Rory has successfully disrupted the market, sparking conversations and pushing boundaries with his bold marketing strategies.Join Katie as she catches up with Rory, who has been a champion of shaking things up, having worked with iconic brands like Everyman Cinema, Paddy Power, and now Gymbox. Rory shares his journey from agency life to in-house marketing, revealing the lessons he's learned about staying true to brand values and constantly finding new ways to disrupt the market by tapping into cultural trends.Here’s a glimpse of what’s inside this episode:🎯 Disruptive Marketing Done RightRory explains why brands need to be brave and challenge the norm, especially in a crowded market like fitness. Learn how Gymbox continually disrupts the market with bold, innovative campaigns that resonate with their audience and stand out from the competition.💡 From Crazy Ideas to Marketing GoldHow does a brand like Gymbox turn unconventional ideas into marketing wins? Rory breaks down the process behind standout campaigns—like the infamous “fake bus ad”—and the calculated risks involved in daring to be different.🔥 Why Culture MattersDiscover how Gymbox fosters a company culture where creativity thrives, and how every employee, from receptionists to sales teams, is empowered to contribute game-changing ideas. Rory reveals how Gymbox's core values—like “Have a Giggle” and “Don’t Be a Dick”—drive both the internal culture and external marketing efforts.🌍 Tapping into Cultural TrendsWhether it’s creating a Brexit-themed workout class or a CBD-infused yoga session, Gymbox stays relevant by tapping into cultural moments. Rory shares how leveraging societal trends helps the brand disrupt the market and stay ahead of the curve.📈 Marketing with Small Budgets, Big ImpactRory reflects on the reality of marketing with smaller budgets and how Gymbox manages to deliver high-impact campaigns that grab attention without breaking the bank. He explains how creativity and strategy can outshine expensive media buys and disrupt the market even with limited resources.Whether you're a CMO looking for inspiration or a marketer trying to cut through the noise, this episode is packed with actionable insights on building a disruptive brand and staying ahead in today’s competitive landscape.Tune in now to learn how Gymbox redefines fitness marketing—and why disrupting the market might be exactly what your brand needs.📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes. If you enjoyed this episode, please leave us a rKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Unlocking Innovation: Why diverse teams win every time #BONUS

Send us a textCreating true equity isn’t just the right thing to do—it’s a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fueling growth.This week we welcome back Heidrun Luyt,  a marketing leader at the forefront of driving change in industries from finance to retail, for a BONUS episode of Marketing on the Madness. To Uncover the true power of unlocking innovation through diversity and inclusion in business, and what it looks like for business when it's done right.We’re not just talking about diversity as a buzzword. We’re getting into its real impact on product development, marketing strategies, and how businesses thrive when they break from homogeneity. Heidrun shares her experiences leading teams in traditionally male-dominated spaces and how fostering an environment of true equality has transformed the way she approaches marketing and unlocking innovation.Here’s a taste of what you’ll discover in this week's bonus episode:🚀 Diversity as a Catalyst for Unlocking Innovation. We explore why diverse teams create better products and services, and how including different perspectives can prevent costly mistakes.👥 Breaking Down Barriers in Male-Dominated Industries. Heidrun reflects on her journey in FinTech and other industries, revealing how she learned to thrive—and lead—in environments where she was often the only woman in the room.💡 Moving Beyond Labels. Why diversity isn’t just about hitting quotas—it’s about creating spaces where everyone’s voice is heard. 🛠️ The Impact on Product and Customer Journeys. We discuss how a lack of diversity can lead to missteps in product design and customer experience. It’s a powerful reminder that inclusivity isn’t just a cultural issue—it’s a business one.🌍 Creating a Workplace of True Equity. Gain insights on how to build a workplace where diversity isn’t just a checkbox but a driver of business success. From hiring practices to team dynamics, discover how unlocking innovation through diversity can transform your business.So, whether you’re looking to create a more inclusive work environment or want to understand the role diversity plays in driving growth, this episode is packed with actionable insights to help you future-proof your business.You can watch the FULL EPISODE here:  📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes. If you found this episode valuable, please leave us a review and share it with your network. Your support helps us reach more listeners and continue delivering the latest insights for marketing and business growth. LinksHeidrun Luythttps://www.linkedin.com/in/heidrun-luyt/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Driving Growth Through Bold Marketing Innovations with Heidrun Luyt

Send us a textIn today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo.Whether redefining customer experiences or shaking up traditional industry norms, the key to thriving in this fast-paced landscape is a fearless approach to bold marketing innovations. This week on Marketing in the Madness, we're looking into the transformative power of innovation and commercial growth with our brilliant guest, Heidrun Luyt. A seasoned commercial transformer who’s crossed industries to bring fresh, bold perspectives to marketing.But, we're doing more than just talking about innovation, we’re dissecting how it drives profitability and transforms businesses. Heidrun shares her incredible journey—from fashion retail to B2B SaaS—and how breaking industry norms has fueled her success. Together, we explore the importance of being brave in your marketing strategies and why sometimes, the most significant innovations are not about new technology but about daring to do things differently.🚀 The Courage to InnovateWe discuss why brands need to break the rules of the traditional playbook and embrace bold, new strategies to drive true growth. And why staying in your lane might just be holding you back🤝 The Intersection of Marketing and Commercial GrowthWe explore how bold marketing innovations aren't just about brand awareness but a crucial driver of sales and profitability. Heidrun emphasises the importance of marketing teams stepping into the light and leading commercial transformation💡 Innovating Beyond TechnologyDiscover how simplification and customer understanding can lead to some of the most impactful innovations, even in industries as complex as derivatives trading👥 The Shift to Social-First B2B MarketingAs social media dominates more of our daily interactions, Heidrun highlights the importance of B2B brands showing up where their customers live—online. It's the perfect opportunity to learn how to effectively merge B2B and B2C strategies to create a seamless customer experience⚡ From Digital to RealWhy digital-only strategies are no longer enough. We uncover how going "real" with out-of-home advertising and physical presence can make a significant impact in a crowded digital spaceSo, whether you’re looking to shake things up in your current marketing approach, understand how to better align with sales teams, or simply gain inspiration from someone who’s mastered the art of cross-industry innovation, this episode is packed with actionable insights.📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes.Disclaimer: The views and opinions expressed in this podcast are those oKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Client-Agency Dynamics In The Age of Digital Disruption with Tony Spong

Send us a textClient-agency relationships are at the heart of the marketing industry, yet they are undergoing a significant transformation. As business models shift and digital platforms evolve, the dynamics between clients and agencies are being redefined. In the midst of this chaos, those who adapt will thrive, while others risk getting left behind.Welcome back to another thought-provoking episode of Marketing in the Madness! This week, we’re exploring the client-agency dynamic in a rapidly changing marketing landscape with the brilliant Tony Spong, a veteran of the AAR Group who has witnessed firsthand how the digital revolution is reshaping the industry. Together, we delve into the strategies businesses need to adopt to stay competitive and the crucial role that human connection still plays in a tech-driven world.In this episode, we don’t just talk about the shifts in marketing—we dissect the evolving client-agency relationships and how agencies can stand out in an increasingly crowded marketplace. Tony’s extensive experience and keen insights make this conversation indispensable for anyone looking to navigate the complexities of modern marketing.If you’re ready to understand the forces driving change in marketing today, here’s a glimpse of what we cover:🚀 The Digital Marketing Revolution: Unpack how the shift in business models has transformed marketing strategies and why staying agile is more critical than ever.🤝 Redefining Client-Agency Relationships: Discover why simplicity, trust, and empathy are now the pillars of successful client-agency relationships and learn how agencies can better position themselves in this new era.💡 Brand Strategy in the Modern World: Tony shares how brands are pivoting to adapt to market changes and why a strong, consistent brand presence is more vital than ever.👥 The Power of Human Connection: In an age dominated by digital tools, we explore why face-to-face interactions and maintaining company culture are still crucial to fostering innovation and creativity.⚡ Standing Out in a Crowded Market: Learn actionable strategies for agencies to differentiate themselves, attract the right clients, and thrive amidst intense competition.Tony’s deep understanding of the industry and his forward-thinking approach make this episode a must-listen for marketers, agency leaders, and business professionals alike. His passion for helping businesses navigate the complexities of today’s marketing landscape is both insightful and inspiring, offering a fresh perspective on what it takes to succeed in these turbulent times.Whether you want to refine your marketing strategy, improve client-agency relationships, or stay ahead of the curve, this episode is packed with valuable insights and practical advicKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Navigating Narcissism in Marketing: Power, Empathy & Authenticity with Becki Houlston

Send us a textUnmasking Narcissism: Navigating Power, Empathy, and Authenticity in BusinessNarcissism in the workplace isn't just a buzzword—it's a force that shapes the very core of leadership, team dynamics, and business culture. When narcissists rise to power, often amplified by the reach of social media and modern marketing, they bring with them a wave of manipulation, ego, and ultimately, disruption. But what if we could see through the charm and identify the traits that make these individuals so dangerous in the corporate world?Welcome back to another eye-opening episode of Marketing in the Madness! This week, we’re diving deep into the complexities of narcissism in business with the insightful Becki Houlston, a seasoned coach and therapist who’s seen firsthand the damage narcissists can cause. Together, we peel back the layers of narcissistic behaviour, revealing how these individuals thrive in environments meant to foster collaboration and innovation.In this episode, we don’t just explore the traits and tactics of narcissists—we also arm you with the tools to navigate these challenging personalities without compromising your integrity or mental health. Becki’s insights are drawn from years of experience working with leaders and teams affected by narcissistic behaviour, making this conversation essential for anyone looking to cultivate a healthier, more authentic work environment.If you’re ready to dig into the realities of narcissism in the workplace, here’s a taste of what’s in store:🚨 The Narcissism Epidemic: Discover how social media and marketing have unintentionally propelled narcissists into positions of power and the chaos they leave in their wake.🔍 Spotting Narcissistic Traits: Learn to identify the subtle signs of narcissistic behaviour, from the grandiose to the covert, and understand why challenging these individuals can be so perilous.💼 The Cost of Narcissism in Business: Becki shares real-world examples of the toxic environments narcissists create and the personal and professional tolls they exact on everyone around them.🌱 Empathy as the Ultimate Counterbalance: In a world increasingly dominated by AI and automation, Becki predicts the rise of an "Empathy Age," where emotional intelligence and authenticity will become the true measures of success.🛡️ Surviving the Narcissist’s World: Equip yourself with practical strategies to deal with narcissistic bosses, clients, and colleagues, ensuring you maintain your sense of self and integrity.Becki’s wisdom and experience make this episode a must-listen for anyone navigating the tricky waters of business relationships. Her passion for helping others understand and overcome the challenges posed by narcissists is both inspiring and empowering, offering a fresh perspective on what it means to lead with authenticity.Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/