Marketing in the Madness

Contentful Does Bake-off: Personalizing The Digital Experience

Send us a textWelcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we’re taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It’s where digital marketing meets flour, frosting, and… personalising strategies.🎤 Our speakers:Charlotte Todd – Former E-Commerce Director at British Gas, with deep roots in retail from Net-a-Porter, Nails Inc, and more. Charlotte shares real talk on building personalised experiences that ACTUALLY work.Rachel Neath – Senior Product Manager at E.ON Next, diving into how empathy, data, and personalisation can improve customer journeys — especially for vulnerable audiences.Andy Kaiser – Co-founder of Nine Tailed (now part of Contentful), offering a tech-forward perspective on using AI to power smart personalisation at scale.💡 Key takeaways from the panel discussion:Why personalisation has been “broken” — and how AI is fixing it.How brands like Nails Inc., Reese, and E.ON are redefining relevance and customer experience.The real power of composable digital experience platforms (DXPs).Actionable advice for marketers who want to start small and scale smart.Want to join our next immersive event? Brand leaders can email hello@street.agency to get involved (no agencies or tech vendors, sorry!).Please don’t forget to leave a 5⭐ rating on Spotify, Apple, or wherever you listen. Your support helps us continue delivering the latest insights in marketing and business growth.Links:Laura Thornleyhttps://www.linkedin.com/in/lau-thornley/Charlotte Toddhttps://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/Andy Kaiserhttps://www.linkedin.com/in/andreaskaiser/Rachel Neathhttps://www.linkedin.com/in/rachelneath/Contentfulhttps://www.contentful.com/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Katie Talks B2B: How To Actually Win B2B Clients in 2025 #75

Send us a textIn this special solo episode of Marketing in the Madness, Katie Street, founder of Street Agency, shares powerful strategies that are helping brands win over modern B2B clients by focusing on what really matters: human connection, emotional storytelling, and strategic visibility!If you’re serious about standing out in the competitive B2B space, this episode is packed with unmissable insights that will help you win B2B clients.Here’s what you’ll learn:🥇 Only 5% of your target audience is actively buying at any given time. Katie explains how to market to the other 95% and stay top of mind for your B2B clients when they are ready.🥇  B2B clients aren’t robots, they’re people. Learn how humanising your marketing with emotional messaging and employee-generated content (EGC) builds real trust and keeps your brand front and centre.🥇 B2B clients want to buy from brands they trust and that trust is built through PEOPLE, not polished decks. Katie reveals how to make your team the face of your brand and drive better engagement.🥇 AI can help you scale but only if you use it right. Katie shares how to train AI like a team member so it can help you create on-brand content that actually speaks to your B2B clients (not just mimic the internet).& much more!Whether you're trying to attract new B2B clients or deepen relationships with your existing ones, this episode offers a clear roadmap. It’s not just about content, it’s about connection, emotion, and visibility in the right places, with the right people.Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

The Power of Getting Loud to Get Further in Your Career! Insights from Industry Leading Women #74

Send us a textWelcome to a truly game-changing episode of Marketing in the Madness! Recorded live at our International Women's Day 2025 event, this episode is all about empowering women to speak up, stand out, and own their success 💪At Street Agency, we’re all about amplifying voices and creating opportunities, and this event was no exception. Rather than a traditional panel discussion, we turned the entire audience into our podcast guests, giving incredible women the chance to step up, share their insights, and inspire real change.Did you know?Men speak up 75% more than women in meetings.Women are interrupted by men 33% more often.Men apply for jobs when they meet only 60% of the qualifications, while women wait until they hit 90-100%. It’s time to change the narrative!What to expect from this episode:📣 Featuring guest insights from incredible female leaders📣 The power of self-promotion and why it matters📣  The shocking gender biases that still exist in business (and how to break them!)📣 How to rewrite the rules and take up space in meetings, pitches, and leadership rolesIt’s time to be bold, be brave, and be LOUD. If you’ve ever doubted yourself, struggled to speak up, or felt held back, this video is for YOU.The Marketing in the Madness team would like to thank everyone who took part of this episode by making their voices heard at Street Agency's International Women’s Day 2025 event.Links:Nishma Patel Robbhttps://www.linkedin.com/in/nishmapatelrobb/Lynne Parkerhttps://www.linkedin.com/in/lynneparker/Lisa Paaschehttps://www.linkedin.com/in/lisapaasche/Natasha Szczerbhttps://www.linkedin.com/in/natashaszczerb/Julia Linehanhttps://www.linkedin.com/in/juliasmithtdv/Christina Minshullhttps://www.linkedin.com/in/christinaminshull/Mays Elansarihttps://www.linkedin.com/in/mayselansari/Nimmi S.https://www.linkedin.com/in/nimmi-s-1a9442215/Jennifer Shaw-Sweethttps://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/Melissa Allworkhttps://www.linkedin.com/in/melissa-allwork/Katie Leehttps://www.linkedin.com/in/shinykatie/Rachel NeathhttpsKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Daye CBD Infused Tampons and Investor Skepticism: Why is Women’s Health Still Censored? with Valentina Milanova #73

Send us a textWelcome to another episode of Marketing in the Madness! This time, Valentina Milanova, founder of Daye, joins the conversation to share how she’s revolutionising women’s health by tackling the gender health gap, challenging outdated norms, and fighting for equal representation in clinical research.From revolutionising tampons with diagnostic and pain-relieving capabilities to navigating paid ad restrictions on platforms like Meta and Google, Valentina offers a masterclass in breaking through industry barriers.Whether you're a marketer, brand strategist, or entrepreneur, this episode is packed with insights on how to:Learn how Valentina and her team overcame advertising bans, restricted reach, and digital platform censorship to grow a thriving direct-to-consumer brand.Discover why community-driven marketing, influencer collaborations, and educational content are key to driving engagement in sensitive categories.Find out how branding, design, and messaging can shift perception and drive adoption in traditionally overlooked markets.With only 2.5% of public health funding going to women’s health, raising capital is a challenge. Valentina shares her fundraising strategy and why alternative funding sources matter.Understand the trends shaping the future of women’s health marketing, from shifting consumer mindsets to the rise of micro-communities and non-traditional media channels.📢 If you enjoyed this episode, leave us a review and share it with your network! Your support helps us continue delivering the latest insights in marketing and business growth.Connect with us:Valentina Milanovahttps://www.linkedin.com/in/valentina-milanovaDayehttps://www.yourdaye.comKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72

Send us a textThis week of Marketing in the Madness, we've got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a product brand from scratch.We explore why businesses must do more to support women during this pivotal stage of their lives, the critical link between gut health and hormone balance, and how brands like The Better Menopause are working to change the conversation. Here’s what you’ll learn:1️⃣ The workplace is losing valuable talent due to menopause.2️⃣ Authentic storytelling builds trust and drives engagement.3️⃣ Community is a core asset, not an afterthought.Whether you’re a woman experiencing these changes, a business leader aiming to foster a more inclusive workplace, or a marketer looking for authentic ways to connect with midlife audiences, this is a conversation you won’t want to miss!📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.Links:Joanna Lyallhttps://www.linkedin.com/in/joannalyall/https://thebettermenopause.com/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

99% of B2B Marketers Are Doing Social Media Wrong – The Paid Ads Strategy You NEED with Alison Battisby #71

Send us a textB2B marketing is shifting fast, and this week, Alison Battisby joins Katie Street to share the latest trends and strategies you need to stay ahead. She’s the founder of Avocado Social, a social media consultancy that’s been at the forefront of social trends, paid ads, and content strategy for over a decade.Alison reveals how she stays ahead of trends, the best social platforms for B2B marketers, and why employee-generated content (EGC) is a real game-changer. Plus, we discuss the biggest social media mistakes brands NEED to avoid.This week's episode is packed with actionable insights on how B2B brands can leverage vertical video, thought leadership, and paid ads to drive engagement and conversions in 2025.Here's you'll learn from this episode:- Why vertical video is the future of B2B marketing- How employee-generated content (EGC) is outperforming brand posts-The LinkedIn Ad strategies that will save you money and boost resultsIf you’ve ever thought, “Why isn’t my content performing?” or “Are LinkedIn ads even worth it?” then this episode is for you. Tune in now!📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.Alison Battisbyhttps://www.linkedin.com/in/alisonbattisby/https://www.avocadosocial.com/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

AI Expert Speaks Out: Is AI Stealing Your Job? AI Automation, Hyper-Personalisation and Business Transformation #70

Send us a textAI isn’t just a trend, it’s a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what’s the truth?In this episode of Marketing and the Madness, Katie Street sits down with AI expert Danilo McGarry to uncover the truth about AI’s rapid evolution and what it means for businesses and professionals. Danilo has spent nearly two decades shaping AI strategies for some of the world's biggest companies such as United Health Group and Citigroup.In this episode, he unpacks the true potential of AI, not just as a tool for small tasks but as a fundamental shift in how companies operate. Packed with insights and practical takeaways you can implement today, this conversation explores how AI can elevate productivity, streamline processes, and create entirely new business models. You won’t want to miss it!Danilo McGarryhttps://www.linkedin.com/in/danilomcgarry/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

These Insights from LinkedIn’s B2B Institute Will Change Your B2B Marketing Strategy Forever with Jennifer Shaw-Sweet #69

Send us a textWelcome to another episode of Marketing in the Madness! This time, Jennifer Shaw-Sweet from LinkedIn's B2B Institute joins the conversation to reveal B2B marketing insights businesses can’t afford to ignore.Jennifer shares how LinkedIn's B2B Institute is pioneering research that redefines B2B marketing strategies. She demonstrates how humanising B2B, focusing on consistency, and conducting bold experiments can propel businesses to new heights. Whether you’re a seasoned marketer or just diving into the B2B world, this episode offers the insights you need to transform your approach.📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.Links:Jan Schwarz, Founder of LinkedIn's B2B Institute: https://www.linkedin.com/in/janns/Andy Lambert, Senior Product Manager @ Adobe: https://www.linkedin.com/in/andyrlambert/John Dawes, Marketing Professor who worked on the "95-5 rule" research with the B2B Marketing Institute: https://www.linkedin.com/in/john-dawes-059bab10/Tom Roach, VP Brand Strategy @ Jellyfish who Provided Jennifer with advice about posting on LinkedIn: https://www.linkedin.com/in/tom-roach-5b468026/"How B2B Brands Grow" - A partnership project between the B2B Marketing Institute and the Ehrenberg Bass Institute, which tested the "95-5 rule" with Professor John Dawes, https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-growJennifer Shaw-Sweethttps://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/ Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

What Google Doesn’t Tell You: How a Former Google Leader Rewrote the Rules of Personal Branding with Nishma Patel Robb #68

Send us a textIn this sparkly episode of Marketing the Madness, Katie Street sits down with Nishma Patel Robb, Founder of Glittersphere and former Marketing Director at Google. Together, they explore the essence of personal branding, authentic leadership, and the journey of empowering women in business and beyond.Nishma shares her inspiring career story, from her early days at Teletext Ltd to becoming the Founder and "Chief Sparkle Officer" of Glittersphere. She opens up about navigating the corporate world, overcoming imposter syndrome, and the transformative power of storytelling in both marketing and personal development.With this episode, you will learn:1. "Everyone has a personal brand, whether you want it or not”Your personal brand isn’t just about social media, it’s the impression you leave on people in real life. Whether you realise it or not, how you show up speaks volumes, so own it confidently.2. “You need to be more than brilliant”Being great at your job sometimes isn’t enough. You need to stand out and be memorable. Nishma’s advice? Embrace your uniqueness and show up authentically, even if it means sparkling solo.3. "Authenticity is the new influencer currency"In a world full of filters and algorithms, authenticity is KEY. Nishma calls it "Authentic Intelligence" which means that being real is what truly connects and resonates with others.4. “Do you think Netflix wakes up and says, ‘We’ve made enough shows’?”Worried there are too many podcasts or ideas out there? Nishma reminds us there’s always room for new stories, especially yours, so start creating now!Exclusive Insight: Nishma shares an exclusive first look at Hera, the UK's first female-led, female-produced podcast network designed to showcase diverse female voices and stories.💡 Whether you’re a marketer, content creator, or entrepreneur, by the end of this episode you’ll have learnt actionable insights that will help you level up your strategy and stand out online.📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.Links:Nishma Patel Robbhttps://www.linkedin.com/in/nishmapatelrobb/https://www.glittersphere.com/Katie Streethttps://www.linkedin.com/in/katiestreet/https:Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da’Marzo #67

Send us a textWant to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬We've got you because this week on Marketing In The Madness, we’ve got none other than Mary-Anne Da'Marzo, aka Your AI Marketing Mentor and Founder of Firebelly Media! With over 200,000 TikTok followers, 3.7M LinkedIn post impressions, and a reputation for creating viral content, Mary-Anne is here to share what these platforms don't want you to know about virality.What you can expect to from this episode:→ The proven formula for creating viral short-form content that hooks your audience from the very first three seconds of your video.→ Why platforms now prioritise strong content over follower count and how to use this shift to your advantage.→ How to use AI tools, including custom GPTs, to save time and optimise your content strategy.→Tips for building a memorable personal brand that leaves a lasting impression.Mary-Anne also shares her journey from working with a mobile accessories start-up to running her own marketing agency, all while consistently building her own personal brand 🌟💡 Whether you’re a marketer, content creator, or entrepreneur, by the end of this episode you'll have learnt actionable insights that will help you level up your strategy and stand out online.CHAPTERS00:00 - Introduction of Mary-Anne Da'Marzo and her background.01:13 - Mary-Anne's story of how she started her business.04:54 - Discussion on the importance of personal branding.06:12 - Mary-Anne's social media following and how it relates to launching her agency.10:54 - Strategies for creating viral content.15:01 - The value of showing up and putting content out there.17:51 - The importance of data analysis and interrogating metrics.21:18 - Trends in social media and the changing importance of follower count.29:49 - Use of AI tools to optimise content creation.35:20 - Advice on building custom AI workflows.38:56 - Recommendation for a future guest📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.Links:Mary-Annehttps://www.linkedin.com/in/maryanne-damarzo/https://www.instagram.com/maryannedamarzo/https://www.tiktok.com/@maryannedamarzoFirebelly Mediahttps://firebellymedia.co.uk/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/