Marketing in the Madness

Accelerate your audience growth using community marketing, with the CMO of Guild, Michelle Goodall

Send us a textMichelle Goodall is CMO at Guild, a mobile-first platform for communities, groups, and networks.A recognised speaker and specialist in digital marketing, community strategy, social media, comms, and content. She has 25 years of marketing & comms experience in a mix of agency and client-side roles, including at Econsultancy, Lexis PR, and Access Intelligence.She has worked with LOCOG (London2012), V&A Museum, General Mills, BBC, Coca-Cola, Econsultancy, Penguin Random House, Viacom, Unilever, Diageo + many others.Co-author of Community-Based Marketing (CBM) Best Practice Guide, she has also lectured in Community Strategy at Manchester Metropolitan University.This episode covers:   Community marketing Community platforms The benefits of professional communities How to build trust and a supportive community space Making the world a better placeCreating your own community channel Community qualified leads (CQL’s) How focusing on community marketing will help you grow your audience and business The periodic table of community strategy Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/ Michelle Goodall: https://www.linkedin.com/in/michellegoodall/  Guild: https://guild.co/profiles/189/michelle-goodall Twitter: https://twitter.com/greenwellysHappiness Community https://thehappinessindex.com/Marketing meetup: https://themarketingmeetup.com/about/Marketing society: https://www.marketingsociety.com/ The periodic table of community strategy: https://guild.co/blog/periodic-table-community-strategy/ Community based marketing best practice guide: https://guild.co/blog/what-is-community-based-marketing/The Art of Gathering: How We Meet and Why It Matters: https://bit.ly/3yMsCUt The Art of Community 2e: Building the New Age of Participation: https://bit.ly/3JxiWU0 Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

2023 BenchPress Report – Everything You Need to Know, with Rory Spence

Send us a textRory Spence is Head of Commercial at The Wow Company, an accountancy company based in Andover, Hampshire. Rory is part of the team that produces the UK’s largest annual agency benchmarking survey, Benchpress. The report was first published in 2012. Rory started at Wow in 2013 as an apprentice, then progressed to Client Manager and Account Manager before becoming Head of Commercial in 2022.This episode covers:Key trends and takeaways from the reportWhy you should avoid the temptation to cut your marketing spendTop challenges for agency owners at the moment (and how to overcome them)How to put your prices up without losing clientsWhat an agency can do to prepare for challenging timesLinks & references:Rory Spence: https://www.linkedin.com/in/rory-spence/Katie Street: https://www.linkedin.com/in/katiestreet/2023 BenchPress Report: https://www.thewowcompany.com/uks-largest-agency-benchmarking-survey-benchpress-2023Recession diagnostics tool: https://is-my-business-ready-for-a-recession.scoreapp.com/Pricing Benchmarks webinar: https://www.thewowcompany.com/benchpress-pricing-webinar-23-mayGet in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Taking a human approach in B2B marketing, with Katie Street

Send us a textStreet Agency founder Katie Street talks to Kate Munday— award-winning speaker and communications coach, and Creative Business Partner at Google’s Creative Works—about her extraordinary career history, from her early days as a sales rep to founding her own award-winning agency. As well as her professional journey, Katie reveals some of the challenging personal circumstances that she believes have formed part of her ambitions and hunger for success, as well as instilled considerable resilience.This episode covers:   Katie’s early life and how she ended up in marketingInitial entrepreneurial ambitionsEntry into the agency worldWhy Katie founded Street AgencyWhy only 5% of UK businesses are female-foundedThe motivation behind starting Marketing in the MadnessKatie’s future plans and ambitionsLinks & references:Katie Street: https://www.linkedin.com/in/katiestreet Kate Munday: https://www.linkedin.com/in/kate-munday Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Convert leads into loyal, raving fans, with CEO of Lifecycle Marketing Agency, Georgie Carter

Send us a textGeorgie Carter is the CEO & Founder of Pepped Lifecycle Marketing Agency, a lifecycle marketing for health and wellness businesses. She is one of The Telegraph Top 100 Female Entrepreneurs to Watch and has over a decade of experience specialising in lifecycle marketing and CRM, and a proven track record of converting leads into fiercely loyal customers. Pepped was founded in 2020 and helps scaling D2C health and wellness businesses grow using the power of email and SMS marketing. The Pepped team have worked with a variety of clients both in the UK and US, from Planet Organic to Hims and TRIP.This episode covers:   The shift to SMS marketingWhy personalised messaging is the way forwardTrends and examples of brands that are getting SMS marketing rightBest tools and platforms for SMS marketingPepped’s approach to email marketingGeorgie’s three marketing trendsBalancing work with new motherhoodLinks & references:Katie Street: https://www.linkedin.com/in/katiestreet/ Georgie Carter: https://www.linkedin.com/in/georgiecartermarketingconsultant/ Get in touch: hello@street.agency Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

MADFest, disruption and the future of events, with co-founder of MADFest Ian Houghton & MADFest content director Luke Wilcox

Send us a textIan Houghton, is the co-Founder at MADFest, a marketing, advertising and disruptive tech festival that’s been held since 2018. He’s joined by Luke Wilcox, MADFest’s content director to discuss how MADFest was born and what you can expect in 2023.This episode covers:   How the idea for MADFest was born in a pubWhy MADFest is NOT a conferenceThe secrets behind MADFest’s marketing successWhy you should attend MADFest in 2023Disruption in branding and marketingWhy MADFest 2024 will be even madderLinks & references:Katie Street: https://www.linkedin.com/in/katiestreet/ Ian Houghton: https://www.linkedin.com/in/ian-richard-houghton/Luke Wilcox: https://www.linkedin.com/in/luke-wilcox/MADFest: https://www.madfestlondon.com/ MADFest tickets: https://registration.socio.events/e/madfestlondon2023 MADFest newsletter sign-up: https://www.madfestlondon.com/contact Tom Rainsford of Beavertown Brewery speaking at MADFest 2022: https://www.madfestlondon.com/insights/all-business-owners-should-prioritize-people-in-the Get in touch: hello@street.agency Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Marketing with purpose, with CMO of The AA Mark Felix

Send us a textMark Felix is Group Chief Marketing Officer and Chief Commercial Officer for The AA. Previously he was part of the Executive team at MoneySupermarket.com, responsible for the Insurance & Energy divisions as well as Brand, Customer and Operations. Prior to this he held senior Digital Leadership roles as Online Director at John Lewis and Head of Online at Sainsburys. Mark is an experienced executive digital leader with vast experience leading large teams across multiple sectors and industries. His deep digital, commercial, marketing, analytical and strategic skills were born from an early career in strategy consulting. This episode covers:   Linking marketing to a business’s purposeCreating a strategy from purpose and valuesThe power of data analyticsThe marketing campaign Mark is most proud ofEarning and keeping customer loyaltyThe future of car ownership and driver behaviourWhy the subscription model is so successfulLinks & references:Katie Street: https://www.linkedin.com/in/katiestreetMark Felix: https://www.linkedin.com/in/markfelixGet in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

From a failing business to a successful 6-figure agency, with LinkedIn Influencer Amelia Sordell

Send us a textAmelia Sordell is a speaker, content creator and Founder of Klowt—the first of its kind personal brand marketing agency. Amelia launched her first business—a clothing brand—aged 21. After the business failed, Amelia’s resilient attitude meant she pivoted her career to become a tech headhunter, where she quickly discovered the reach and positive power that an individual personal brand can have on the overall company. It wasn’t long before people outside the organisation began to contact Amelia for her help in building their brands online. Now 31, Amelia has built a 6-figure personal branding agency, all off the back of her own personal brand. With a strong following on LinkedIn and with views of 40 million, Amelia and the agency have worked with tech startup founders and FTSE leadership teams, such as The National Lottery, on building personal brands that deliver actual results so they can scale their lead pipeline, generate more referrals to position themselves as an authority and accelerate their businesses growth.This episode covers:   The lessons learned from Amelia’s first business failureHow having a sales background benefited Amelia’s business acumenAmelia’s motivations for starting KlowtNavigating the complexities of the client/agency relationshipPersonal branding – How, why and where to start?Women leading businesses – Strengths and weaknessesLinks & references:Katie Street: https://www.linkedin.com/in/katiestreetAmelia Sordell: https://www.linkedin.com/in/ameliasordellGet in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Behind the mic with founder of Street, Katie Street

Send us a textKatie Street, founder of Street Agency and host of the Marketing in the Madness podcasts, sits down with James Burtt, co-founder of Phonic Media and host of the Building the Brand podcast, to talk about her career path and reasons for launching her new podcast.This episode covers:   How Street grew to 200k in its first year and 580k in year twoThe challenges and ‘weirdness’ of year three…Katie’s approach to recruitment and team cultureHow running her own business has changed herThe difficulties of work-life balanceLong-term plans for the podcast and the agencyLinks & references:Katie Street: https://www.linkedin.com/in/katiestreet James Burtt: https://www.linkedin.com/in/jamesburttStreet Agency: https://street.agency Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Welcome to Marketing In The Madness

Send us a textMarketing In The Madness is the podcast that reveals what really goes on in the world of marketing. This show uncovers the human to human approach, revealing how marketers can get better results by becoming more ‘real’ to their audiences and how they are using innovative methods to make a greater impact.You will hear global household name brands share their tactics, leading influencers reveal how they created cut-though, powerful female founders share their journey; plus, agency owner and host of the podcast Katie Street will also be giving her insights into the very latest strategies around B2B marketing. If you’re interested in business growth and marketing, this podcast is for you.Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Marketing In The Madness

Send us a textMarketing In The Madness is the podcast that reveals what really goes on in the world of marketing. This show uncovers the human to human approach, revealing how marketers can get better results by becoming more ‘real’ to their audiences and how they are using innovative methods to make a greater impact.You will hear global household name brands share their tactics, leading influencers reveal how they created cut-though, powerful female founders share their journey; plus, agency owner and host of the podcast Katie Street will also be giving her insights into the very latest strategies around B2B marketing. If you’re interested in business growth and marketing, this podcast is for you.Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/