Marketing in the Madness

Millennials vs Gen Z: Why Age Matters (in Marketing) with Lola Davies #19

Send us a textThis episode is for marketers who want to target the right audience. We go beyond the standard demographics to really understand the different generations and how best to market to them.Think of this episode as the holy grail of marketing throughout the generations. We’ll uncover the specific dates, juicy insights and plenty of personal anecdotes along the way. We all know that you’ll rarely catch Baby Boomers on TikTok, or Gen Z’s actively using Facebook, but what do our generations tell us about our shopping habits? And why is it crucial that brands start to include Gen Z in their marketing strategies? Who better to join Katie on Marketing in the Madness and weigh in on modern marketing than Gen Z-er and Katie’s daughter, Lola Davies! This is Millennials Vs Gen Z. An episode you won’t want to miss.This episode covers:The lesser known origins of our eldest generationsWhat makes Gen X the hardest to understand and nail downThe environmental values driving MillennialsWhy Gen Z and TikTok are the perfect matchHow to prepare yourself for capturing Gen Alpha’s attentionKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

How To Get Youth Audiences to love Your Brand with Simon Lucey, Founder of Hype Collective

Send us a textSimon Lucey, Founder & MD of Hype Collective shares his experience launching an agency focused on student and youth marketing. His agency is pioneering new ways to authentically connect big brands with youth audiences. Under his leadership, they've helped brands like Deliveroo, Disney and Co-Op succeed through impactful campaigns co-created directly with students.You'll discover how to cut through to today's audiences, why user-generated beats polished content, and the platform changing how Gen Z plans everything from trips to careers.Key Takeaways The importance of co-creating campaigns with students to understand their real wants and needsHow user-generated content on platforms like TikTok is often more effective than polished adsTrends in how Gen Z searches for information (e.g. researching trips on TikTok before booking on Google)Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Simon Lucey: https://www.linkedin.com/in/simonlucey/Hype Collective: https://www.hypecollective.co.uk/Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Content Marketing Strategies That Drive Real Results with Dan Knowlton

Send us a textDan Knowlton is the founder of Knowlton Agency, a creative video and social media marketing agency that works with some of the biggest brands in the world. He discusses how they've achieved success through entertaining yet strategic content on platforms like LinkedIn.He speaks on the importance of understanding your target audience and creating content that resonates with their interests by using humour, nostalgia and emotion to engage audiences while subtly promoting your brand. Dan shares case studies of successful content campaigns for brands that drove real business results. He speaks on how AI tools can empower marketers and creatives to work more efficiently to produce better results.Key takeawaysHow to deeply understand your target audienceHow to engage audiences through emotion and nostalgiaWhat content formats and platforms best suit your goalsWhich distribution strategies can amplify your reachHow AI tools can help you work more efficientlyLinks & references:Katie Street: https://www.linkedin.com/in/katiestreet/Dan Knowlton: https://www.linkedin.com/in/danielknowlton1/Knowlton Agency: https://knowltonmarketing.co.uk/Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

How To Generate More Revenue with RevOps Automated CEO Natalie Furness

Send us a textNatalie Furness is the founder and CEO of RevOps Automated, a technology consultancy serving international businesses to scale revenue by aligning people, processes and data systems. Natalie is ranked in the top 10 Revenue Operations LinkedIn thought leaders worldwide. She is president of the RevOps Research Collective and internationally recognised author of The Annual RevOps Report. Alongside her day job, Natalie is passionate about inspiring people to influence positive change and evokes action through her keynote speeches and seminars. This episode covers:   How to generate more revenue Enriching your contacts Defining key stages in customer journeys and lifecycles Tracking customer journeys using CRM Data hygiene and strategies to cleanse data correctly What to consider when choosing platforms, tools, and software for your business Integrating platforms Turning marketing-qualified leads into sales-qualified leads Demographics and firmographicsHow to segment your data Intent markers Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Natalie Furness: https://www.linkedin.com/in/nataliefurness/RevOps Automated: https://www.revopsautomated.com/ HubSpot: https://www.hubspot.com/ Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Learning from mistakes to be an effective leader, with Chis O’Connell, Leadership, Performance and Wellbeing Coach

Send us a text**Trigger warning with mentions of suicide**In this episode of Marketing in the Madness, Katie Street talks to Chis O’Connell, Leadership, Performance and Wellbeing Coach. Chris is Ex-global top biller at SThree (£15m annual fees) and £25M Recruitment business owner turned purpose-driven NED and coach. Chris helps service-based business owners looking for serious growth, he is also an advocate of Mental health (MHFA), mindset and self care.On the podcast they discuss how almost all business problems are people problems, because people without a purpose have no centralised reason driving them to perform. Chris talks about how important it is to have purpose and uses the mistakes he’s made in life and business to help others.In this episode you will hear: How to be an effective leaderUsing adversity and harnessing it in the right ways The importance of having purpose and how to find yoursWhy leadership can be compared with parenting That business problems are often people problems How to increase your LinkedIn reachHow to avoid burnoutAchieve more by doing lessLinks & references:Katie Street: https://www.linkedin.com/in/katiestreet/Chris O’Connell LinkedIn: https://www.linkedin.com/in/itschrisoconnell/ Basemindset: https://basemindset.com/ Purpose led podcast: https://podcasts.apple.com/gb/podcast/the-purpose-led-leadership-podcast/id1566797103Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Implementing digital marketing transformation, with Head of Marketing at HSBC, Caroline Harrison

Send us a textIn this episode of Marketing in the Madness, Katie Street speaks with Caroline Harrison who is the Head of Marketing at HSBC.As Head of Marketing Wealth and Personal at HSBC, Caroline is responsible for managing all performance marketing channels and customer engagement and leads a team of 40 people. She has over 15 years of digital marketing experience and her role at HSBC is to grow digital sales, foster effective collaboration and deliver innovative and data led marketing for the bank. In the podcast Caroline also talks about her career and the things she’s learnt in previous roles which include Online Acquisition Manager at Banco Santander, Digital Marketing Manager at Barclays, Senior Manager Digital Acquisition at American Express. Head of Acquisition News UK.In this podcast Katie and Caroline discuss the innovations in marketing and the technology advancements needed to create seamless digital experiences for HSBC’s customers. They also talk about being a female leader and ways to foster a great culture with modern approaches in the world of work.In this episode you will hear: How to drive innovationThe fundamentals of marketing Converting challenges into opportunities The technology banks need to adopt for their customersTaking risks (in a measured way)Learning from the things that don’t work Fostering a good culture and growing a team in a large corporation Balancing work with being a parent Female empowerment Modern approaches in the world of workLinks & references:Katie Street: https://www.linkedin.com/in/katiestreet/Caroline Harrison: https://www.linkedin.com/in/caroline-harrison-3617499/ HSBC: https://www.hsbc.co.uk/Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

The key marketing trends to focus on, with Hubspot Academy’s Senior Manager, Kevin Dunn

Send us a textIn this podcast Katie speaks with Kevin Dunn, a PMP® certified project manager and senior manager at Hubspot Academy, where he leads the team responsible for partner and developer education. Kevin is also a recent finalist for the ACE Voice Award from CustomerEducation.org and the host of Agency Unfiltered, a weekly podcast featuring agency owners from around the world discussing operations, growth, and scale.In the podcast Katie and Kevin uncover the marketing trends that you need to know, as well as discussing how Community Qualified Leads (CQLs) is the future of marketing.This episode covers:   Key Marketing trends that you should be focusing onChatGPT and its functions Identifying and understanding your audience and their needs How to identify what your audience are looking for HubSpot’s most successful marketing tactics Community marketing How to show up and be more present within the community The importance of data and analytics in marketing Tracking customer journeys and key metrics that matter How to make smart business decisionsLinks & references:Katie Street: https://www.linkedin.com/in/katiestreet/Kevin Dunn: https://www.linkedin.com/in/hubspotkevin/ Hubspot Academy: https://academy.hubspot.com/ Agency Unfiltered Podcast: http://bit.ly/3lc8QycGuild: https://guild.co/ Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Metaverse marketing - is it right for your audience? With Global Strategy Lead at Electronic Arts, Perla Bloom

Send us a textIn this episode of Marketing in the Madness, Katie Street talks to Perla Bloom, Global Strategy Lead at Electronic Arts and a Co Host of an Entertainment and Technology podcast, Think Twice. With experience in a variety of industries, from FMCG, Financial Services, Telecoms, Luxury and now gaming at EA Games, Perla works on both AAA titles like Battlefield, as well as smaller more indie titles. Whatever the project she has worked on, she is always committed to providing fully integrated campaigns, with a focus on innovative digital multi touchpoint experiences, more recently involving Crypto and NFT technology.They discuss the Metaverse and the importance of understanding your audience's motivations before creating digital experiences, as well as the  psychology of marketing and personality type tools that are available to help businesses. In this episode you will hear: Understanding the motivations of your audience Creating experiences that your audience wantThe psychology of marketing and personality types Tools to understand your prospects better How you can add value as a brand EA games marketing objectives Gamifying marketing Metaverse in the marketing worldHumanising marketing tactics  Keeping abreast with technologies to future proof your business Using tech to make experiences better Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Perla Bloom: https://www.linkedin.com/in/perlabloom/EA Games: https://www.ea.com/en-gb Crystal Knows https://www.crystalknows.com/ Think Twice podcast: https://open.spotify.com/show/5fXwcieG9IDciEPeptRyMK Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

What are you exceptional at? With business leader and author William Buist

Send us a textWilliam is a mentor to business leaders and the author of the book, Intentional Mastery. He specialises in guiding his clients along the journey to mastery so that they can deliver consistently excellent customer service. William is a Fellow of the Professional Speaking Association (PSA UK) who speaks on building better business and intentional mastery.This episode covers:   The elements that help businesses grow Work life balance Intentional mastery Which technologies are right for your business Building Better Business Audit Systems to manage your pipeline of prospects Understanding when to reach out to customers Being a business leader Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/William Buist: https://www.linkedin.com/in/wbuist/Join the next Mastery Group: https://Mastery.williambuist.com Find out more: https://b3.williambuist.com Check where to focus in your business with the Building Better Business Business Audit: https://audit.williambuist.comJoin William’s free monthly Building Better Business Networking call on the First Monday of each month: https://events.williambuist.comIf you enjoy reading business books and want to learn from them with others. We choose a book each month and discuss it on the first Thursday of the following month at 4pm for an hour: https://bookclub.williambuist.comWilliam is a keen photographer and likes to look at the world from a different perspective. You can buy the rights to use images, or buy prints and artwork using them from here:https://photography.williambuist.comGet in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Advocating mental health in the workplace, with Co-Founder of Livity, Michelle Morgan

Send us a textIn this episode of Marketing in the Madness, Katie Street talks to Co-Founder of Livity, Michelle Morgan. Not only is Michelle a female leader and Co-Founder of agency Livity and Chair for DARE Pictures, she is also an ambassador for Mental Health First Aid (MHFA) England as well as, and Founder of Pjoys - PJs with purpose. Michelle is also an Author, Own Your Awkward: How to have better and braver conversations about our mental health.They discuss Michelle being a founder and the struggles that come with being a leader, the story then leads onto Michelle’s own mental health and the importance of culture when it comes to talking about mental health in the workplace.In this episode you will hear: The role of culture in mental health Why leaders have to prioritise people’s mental healthLooking after your greatest asset - people How mental health affects business performance and productivity Creating a space to talk about mental healthLINKSKatie Street: https://www.linkedin.com/in/katiestreet/Spotify: https://rb.gy/24w1aAudible: https://rb.gy/nwqhmApple: https://rb.gy/m47j4Google: https://rb.gy/zfbor Michelle MorganLinkedin: https://www.linkedin.com/in/michellemorgan3/ Twitter: @michellemorgan Instagram: @michellemorgan.uk Livity: https://livity.co.uk/ Pjoys - PJs with purpose: https://www.pjoys.co.uk/ DARE Pictures: https://www.darepictures.com/ Get in touch: hello@street.agency Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/