Marketing in the Madness

How to Level Up Your MarTech Game with Charles Bell, Senior Director of Solution Engineering EMEA at Contentful #27

Send us a textIt is no secret that lots of marketers have been using AI to help with content generation. (I mean, you’ve only got to take a look on LinkedIn to spot a few)But content creation is only half of the battle. If you haven’t got a smooth process for getting it in front of your prospects, then you’re still stuck! This is where the V’s of Content comes in.  Velocity, Volume, and Value. 📈 Like a finely tuned engine, they must work seamlessly together to help you get further, faster. Charles Bell, Senior Director Solution Engineering EMEA at Contentful, dropped some serious insights on the latest episode of Marketing in the Madness. From the broken promises of MarTech and SAAS technologies to the threats of AI.  In a world of automation, authenticity is the real key to success. Your brand tone of voice is what separates your content from the mass of copy & paste. When the debate of copyright ownership in generative AI becomes more prevalent, you’ll want to know that your branded content is safe!We even touch upon the broken promises of MarTech and SAAS solutions, debunking the myth of a one-click personalization. This episode is jam-packed with great insights across so many interesting topics - I think you’re going to love it!This episode covers:Charles career path & experienceSales strategies and RFP’sDigital transformationComposable solutions Vs Monolith platforms AI in marketing AI's potential to create content problemsGender balance in the tech industryKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Why LinkedIn is the Key to Winning Your Next Client with Anthony Leung, Founder of Mean Write Hook #26

Send us a textWhy LinkedIn is the Key to Winning Your Next Client!We've teamed up with the brilliant Anthony Leung, founder of Mean Write Hook, LinkedIn GURU and former social media manager for giants like Pret and Just Eat. Anthony knows his stuff when it comes to successfully using LinkedIn to win and retain new business and grow an engaged audience. He explains the power of storytelling, using the right content and being smart enough to repurpose content specifically for the channel. You have to know your audience’s behaviours in order to appeal to them.  Together, we discuss how LinkedIn can be a game changer for your business and for your personal brand. Let’s be honest, LinkedIn was never the coolest social platform on the block. But recently it’s fair to say it’s had a major glow up. LinkedIn is the channel I spend most of my time and energy on when it comes to attracting new leads and building genuine relationships with my audience. LinkedIn isn't just a platform; it's a powerhouse for B2B marketing and personal branding. If you start using LinkedIn as your go to marketing tool, I promise you it will be the key to unlock your next client's door. To find out HOW and WHY you should be using LinkedIn, you’ll need to listen to the episode. You won’t regret it! This episode covers:Leveraging LinkedIn for B2B marketing and social media strategyThe power of repurposing contentUsing social media platforms to build communityHow b2b brands can learn from campaigns for Just Eat and Pret Content creation strategiesUsing LinkedIn for personal brandingAnthony Leunghttps://www.linkedin.com/in/meanwritehook/https://meanwritehook.com/Natalia Talkowskahttps://www.natalkadesign.com/https://www.linkedin.com/in/nataliatalkowska/?originalSubdomain=ukHarry Mackhttps://www.harrymackofficial.com/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

How Composable Tech Gives Vodafone Group Cost Saving Superpowers With Vodafone Group’s Senior Communications & Digital Solutions Manager, Sam Billett ...

Send us a textWant to find out exactly how Vodafone skyrocketed their bottom line by switching up their technology? This episode is with Sam Billett, the Senior Communications & Digital Solutions Manager at Vodafone Group! He shared all of the juicy insights as to how and why composable tech gives Vodafone cost saving superpowers. And you can learn more about how it can help boost your bottom line too. 🚀🚀🚀Don’t be one of those businesses that are afraid of change. We need to harness the power of innovative technology to help us all move faster and ultimately increase our profit margins. I know it’s a massive sticking point for businesses at the moment. Should we invest in new technology? Will the benefits outweigh the costs? Which platform provider is the best? Well, look no further because this episode has all the answers you need. Not only does Sam go into detail about the cost saving benefits but he also recognises the impact it’s had on their ability to storytell, to communicate with customers and stakeholders and ultimately to be more creative. It’s a no brainer.This episode covers:🚀 How to Unlock the Potential of Headless Technology📖 Storytelling Meets Technology: A New Era in Marketing🤝 Bridging the Gap: Communication Between Developers and Stakeholders📈 Vodafone's Digital Transformation Journey: The Power of Headless Tech🔍 Choosing the Right Technology for Your ProjectsKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

How to Win More Clients in 2024: With Katie Street, Podcast Host & Founder of Street Agency #24

Send us a textDon’t get left behind in 2024.  It’s time to level up your sales strategies. There are ONLY 10 Mondays left in 2023! 10 MONDAYS! Which is why we had to dedicate this episode to sharing Street Agencies new mission and to explain exactly how we can help you level up before the end of the year.  This episode is a solo from our host of the show, and managing director of Street Agency: Katie Street. Our mission is to transform B2B sales through unforgettable, value-led campaigns and experiences. Meaning we turn B2B, from boring to brilliant and help more buyers to buy. See what we did there? 👏This episode covers:How to attract, nurture and convert leadsThe power of in-person eventsWhy a go-to-market strategy is vital!Connecting with C-suite decision makersTaking a human-led approach in your marketing How to embrace authenticity to accelerate your leads, sales & opportunities  Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

How to Market with Purpose: A Charity’s Perspective with Martin Edwards, CEO of Children’s Hospice Charity Julia’s House #23

Send us a textGet ready to be inspired by the remarkable Martin Edwards, CEO of Julia's House Children's Hospices, as he shares the secrets to "How to Market with Purpose: A Charity’s Perspective."From pulling in super-hero charity supporters like Robert Downey Jr. (😲) to understanding the power of emotional storytelling and a strong brand image - this episode is so so good! Charities often have a tough deal when it comes to marketing! Martin shares how he doesn’t let small budgets and limited resources hold Julia’s House back. Instead they get super creative with their marketing campaigns. There is so much we can all learn from a charity’s approach to marketing!! In this episode we discuss: 🧡 Charity marketing strategies and tactics👥 Tailoring your message to the right audience🌟 Why authenticity of celebrity endorsements is SO important!🌈 How to get creative with your campaigns! 📢 Personal branding- the key to successJoin us for an unforgettable episode filled with insight, inspiration, and real stories that drive change. Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

The Art Of Comedy in Marketing: How to Make Your Brand Stand Out With Founder & CEO of Funny Women, Lynne Parker #22

Send us a textIt’s time to up your marketing game. This episode is all about The Art of Comedy in Marketing with none other than the fabulous Lynne Parker - Founder and CEO of Funny Women. Lynne is a pioneer for women in the comedy industry. It was a pleasure to sit down and chat with such an inspirational lady!After a misogynist comedy promoter told her “women aren’t funny”, Lynne built a successful business championing female comedians - proving not only that women ARE funny, but that women can take the comedy world by storm! 💃💥This episode is pure gold. Lynne combines the art of storytelling with actionable insights to make this episode as inspiring as it is helpful. So guys, why are marketers so afraid of using comedy? Is it time we ditched the dull content and embraced the power of humour? Let’s all promise to be 10% braver in our marketing game… 🤣💪This episode covers:Comedy in marketing and advertisingHow to use humour in your own contentAvoiding customer stereotypesGender equality in the comedy industry.Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Productize or Die: A Blueprint for Future-Ready Products With Tangent’s CEO, Leigh Gammons #21

Send us a textStop DOING and start THINKING. If you really want to be future-ready, you need to start leveraging the cutting edge to do the laborious work, freeing you up for the real insightful work.Nobody’s better placed to get us up to speed with tech in marketing than Tangent’s CEO, Leigh Gammons, this week’s fabulous guest on Marketing in the Madness!Join us to understand what Leigh means by ‘Productize or die’, and explore the universe of AI that stretches faaaaaaaar beyond ChatGPT…This episode covers:The premise of MAC technologiesAgency industry changes and productizationUsing AI more intelligently in the agency worldWhy proactivity is a life-saving trait for small businessesKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

The Power of Selling on Social: LIVE with Diary of a CEO’s Marketing Director, Grace Andrews, and Adobe Senior Manager, Andy Lambert #20

Send us a textEveryone knows Adobe & The Diary of a CEO - what do they do SO right with their social media marketing that everyone else is missing…?There’s nobody better placed to share their social secrets than Adobe’s Senior Manager, Andy Lambert, and Diary of a CEO’s Marketing Director, Grace Andrews!Joining us in Soho for a STELLAR live event in September, Grace and Andy dish out the hard truths about going viral, the value of your word vs your customers’, and choosing your channels wisely.This episode covers:Why virality is a blessing and a curseThe need to walk a mile in your customers’ shoesMulti-channel marketing strategyPutting social first, not as an afterthoughtGrace’s unique definition of consistencyHow to build trust across multiple channelsKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Millennials vs Gen Z: Why Age Matters (in Marketing) with Lola Davies #19

Send us a textThis episode is for marketers who want to target the right audience. We go beyond the standard demographics to really understand the different generations and how best to market to them.Think of this episode as the holy grail of marketing throughout the generations. We’ll uncover the specific dates, juicy insights and plenty of personal anecdotes along the way. We all know that you’ll rarely catch Baby Boomers on TikTok, or Gen Z’s actively using Facebook, but what do our generations tell us about our shopping habits? And why is it crucial that brands start to include Gen Z in their marketing strategies? Who better to join Katie on Marketing in the Madness and weigh in on modern marketing than Gen Z-er and Katie’s daughter, Lola Davies! This is Millennials Vs Gen Z. An episode you won’t want to miss.This episode covers:The lesser known origins of our eldest generationsWhat makes Gen X the hardest to understand and nail downThe environmental values driving MillennialsWhy Gen Z and TikTok are the perfect matchHow to prepare yourself for capturing Gen Alpha’s attentionKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

How To Get Youth Audiences to love Your Brand with Simon Lucey, Founder of Hype Collective

Send us a textSimon Lucey, Founder & MD of Hype Collective shares his experience launching an agency focused on student and youth marketing. His agency is pioneering new ways to authentically connect big brands with youth audiences. Under his leadership, they've helped brands like Deliveroo, Disney and Co-Op succeed through impactful campaigns co-created directly with students.You'll discover how to cut through to today's audiences, why user-generated beats polished content, and the platform changing how Gen Z plans everything from trips to careers.Key Takeaways The importance of co-creating campaigns with students to understand their real wants and needsHow user-generated content on platforms like TikTok is often more effective than polished adsTrends in how Gen Z searches for information (e.g. researching trips on TikTok before booking on Google)Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Simon Lucey: https://www.linkedin.com/in/simonlucey/Hype Collective: https://www.hypecollective.co.uk/Get in touch: hello@street.agencyKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/