Marketing in the Madness

FLC: From Young Minds to Tech Giants: Building a Female-Friendly Future In Technology with Richard Surman #BONUS

Send us a textWelcome back to another exciting bonus episode of Marketing in the Madness, where we delve into transformative journeys and pioneering strategies aimed at fostering a female-friendly future in technology. This week, we're delighted to feature Richard Surman, the visionary Head of IT at Crew Clothing, who brings a wealth of knowledge on elevating women in the tech landscape.In this week's episode, Richard discusses the critical shifts and proactive measures necessary to cultivate a more inclusive and supportive tech ecosystem for women. As we advance into a more digital era, the imperative for female representation in tech leadership and strategy becomes increasingly apparent. This episode celebrates the strides taken towards parity and examines the path that lies ahead for achieving gender equality within the workplace.We explore the challenges of male-dominated tech environments, highlighting the influential role of women in shaping consumer markets and driving retail innovation. Richard shares his extensive 25-year journey in IT, noting a significant transition towards a more gender-diverse field. He emphasises the growing engagement of women in technology, underlining the essential need for their career advancement and professional development.Furthermore, Richard offers an in-depth look at actionable initiatives and practices that can enhance women's presence and success in technology. From mentorship to dismantling stereotypes, and from fostering inclusive hiring practices to promoting career mobility, he outlines a blueprint for building a supportive framework that encourages women to excel in tech roles.Key Takeaways:The importance of challenging the status quo and encouraging women to explore careers in tech and IT, areas traditionally seen as male domains.The role of male allies in supporting and promoting female leadership and participation in tech.Innovative recruitment and empowerment strategies that focus on making tech roles more appealing to women, highlighting the need for a shift in industry perceptions.The potential impact of early education and engagement in encouraging young girls to pursue interests in technology and leadership.Stay tuned for more episodes of Marketing in the Madness as we explore the intersection of marketing, technology, and leadership through the lens of empowering women.Richard SurmanHead of IT at Crew Clothing Companyhttps://www.linkedin.com/in/richard-surman-61669921/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Beyond the Checkout: Driving Tech Transformation in Retail with Crew Clothing Company’s Head of IT, Richard Surman #35

Send us a textForget what you know about shopping - this tech leader is changing the retail landscape for good! 🛍️Driving Transformation using technology is a key theme of the Marketing in the Madness podcast, and this week is no different, as Katie welcomes Retail Technology Royalty, Richard Surman.Richard is the mastermind behind the tech strategies of huge heritage brands like Crew Clothing, Saltrock, Pringle & Ben Sherman as well as retail powerhouses, Oasis, Warehouse, Reiss, Whistles, Paperchase, and Oddbins - to name a few! 😅As you can imagine from that epic line-up of brands, this episode is jam-packed with valuable content about the evolution of retail tech, driving customer experiences beyond the checkout and what we can expect from the future of digital shopping, as our high-streets take a hit. In this episode of Marketing In The Madness you’ll discover: 👚New innovations such as tablet POS systems that are creating seamless shopping experiences. 👗Why monolithic systems are dead and which composable platforms Richard has implemented to help his brands stay flexible in an ever changing market. 👔Insights into the latest retail tech trends you will start seeing in stores over the next 3-5 years. 👠The importance of creating “wow moments” at all levels of the customer journey from social media content, to website accessibility to in-store experiences. This episode has all the insider intel you need to understand the future of shopping, before it hits the highstreet, whilst providing you with ideas and tactics to drive transformational change in your business. Tune in now! 🎙🎧Richard SurmanHead of IT at Crew Clothing Companyhttps://www.linkedin.com/in/richard-surman-61669921/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: Empowering Voices: The Vital Role of Male Allies in Gender Equality, Serge Albohayre #BONUS

Send us a textIn this week's bonus episode of MITM, we dive deep into the conversation of gender equality within the tech industry, a realm where change is much needed yet challenging to enact. Our special guest, Serge Albohayre, Head of Partnerships and Business Development at Apply Digital, shares his unique perspective as a man who spent the majority of his career in a sector traditionally dominated by male voices. This discussion illuminated the essential role male allies play in fostering an inclusive environment and the profound impact of their support in achieving gender equality. As we unpack Serge’s experiences, we confront the stark realities faced by women in tech: walking into boardrooms or meetings where they are vastly outnumbered. This episode is not just an exploration of these challenges but a rallying cry for action. Serge, drawing from his personal observations and the wisdom imparted by influential women in his life, advocates for subtle yet powerful practices of creating opportunities for women without making it about their gender. He emphasised the importance of providing a platform for women to express their ideas and opinions in a comfortable setting, thereby encouraging a more inclusive and diverse discourse. Our conversation also sheds light on the critical statistics highlighting the gender disparity in tech, with a particular focus on the underrepresentation of female-founded companies. This issue extends beyond the tech industry, touching upon broader societal norms and the need for a cultural shift towards equality. With us discussing the nuances of support, questioning the motivations behind investments and initiatives aimed at bridging the gender gap, and the importance of sincerity in these efforts. Serge’s reflections on feedback and personal growth, specifically regarding communication dynamics, offer valuable insights into how we can all contribute to a more inclusive environment. His experiences underscore the importance of being mindful of our interactions and the space we create for others to share their voices. This episode is not just a conversation but a call to action for male allies to recognise their role in supporting women, challenging the status quo, and working together towards a more inclusive future. Join us in this compelling discussion that goes beyond the surface, offering both critical insights and hopeful pathways for change. And remember, your engagement and support can make a difference in creating a more inclusive tech industry and beyond. Serge AlbohayreHead of Partnerships & Business Development for EMEA at Apply Digitalhttps://www.linkedin.com/in/serge-albohayre-09b65778/Humanizing B2B by Paul Cash & James TrezonaKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

The Human Touch: Emotion-Led B2B Marketing with Apply Digital’s, Head of Partnerships & Biz Dev, Serge Albohayre #34

Send us a textBehind every company logo and corporate brand are real people with genuine emotions, aspirations and concerns 👥 By tapping into emotions and crafting authentic narratives, B2B marketers have the power to cut through the noise and speak directly to the hearts of their audience ❤️This is precisely why this week’s podcast guest, Serge Alboyhayre joins Katie to delve into why B2B Marketing has to get more emotional!Serge is the Head of Partnerships & Business Development for EMEA at Apply Digital who work with global brands like Coca-Cola, Kraft Heinz and The Very Group to thoughtfully connect strategy to execution. In this episode of Marketing In The Madness you’ll discover: 👥 How to simplify your buying process with less RFP’s circling. 📖 Tactics for diversifying your marketing tactics - from short virtual events tailored to drive engagement to long-form white papers. 🚀Methods to showcase your agency’s capabilities to build trust with potential clients.❤️ How to craft campaigns that connect on an emotional level. Plus don’t miss Katie & Serge’s bonus discussion on driving equality in tech, live NEXT week on the Marketing in the Madness Channels. Serge AlbohayreHead of Partnerships & Business Development for EMEA at Apply Digitalhttps://www.linkedin.com/in/serge-albohayre-09b65778/Humanizing B2B by Paul Cash & James Trezonahttps://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251XKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: Men vs Women // The Importance of Allyship with CMO at Exclaimer, Carol Howley #BONUS

Send us a textWe’re back with the second installment of our BRAND NEW podcast partnership with MAD//Fest Female Leaders Club! And it is getting better and better…As you know, we are on a mission to change the game when it comes to equality across the industry - to do that successfully, we need to get more people behind the cause, and who better to help us shout about some of the leading issues when it comes to inequality than those who have/are experiencing the impacts of it firsthand.So, with that in mind, Katie has welcomed another incredible industry leader in her own right, Carol Howley, CMO at Exclaimer,  to join her on this week's episode of Marketing In The Madness where they dig deeper into Carol's own unique experiences and share invaluable advice on the ever-evolving landscape of gender equality. There are so many eye-opening takeaways from this episode highlighting the need for change, and the importance of advocating, championing and supporting not only females in business but all - as the true answer for change is found in Allyship and not an ‘Us vs Them’ mentality. And if you don’t think inequality still exists, maybe this stat will change your mind…“We estimate it will take 300 years for the gap between men and women in the workplace to even out when it comes to the opportunity men have vs women”We’ll leave you with that thought…The Female Leaders Club: https://www.madfestlondon.com/female-leaders-clubMAD//FEST: https://www.madfestlondon.com/Carol Howley: https://www.linkedin.com/in/carolhowley/McKinsey Women in Workplace 2023 Report: https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplaceKatie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

From Inbox to Impact: Leveraging email signatures for B2B success with Exclaimer Global Chief Marketing Officer, Carol Howley #33

Send us a text📩 Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔Yes, we're talking about email signatures - those tiny yet mighty spaces that often go overlooked. And with thousands of emails sent a day across an organisation, marketers are missing out on a gold mine of opportunities by neglecting this crucial channel. But fear not, the clever people over at Exclaimer have now enabled these to feed into other marketing channels such as your Facebook Feed, and updated across your organisation at just the click of a button. And this week’s Marketing in the Madness podcast guest is just the person to help you uncover this untapped potential. 🎙🎥Carol Howley is the Global Chief Marketing Officer at Exclaimer, a Forbes Member AND Founding Member of Chief - a private network built to drive more women into positions of power and keep them there! 💁🏽‍♀️✨There is so much juicy stuff in this episode, as Katie and Carol also amplify the lack of businesses creating cool, compelling, fun, interesting content and remembering the people behind the businesses that they are trying to engage with. They also reveal the exact places that marketers should be investing when building a customer centric business, and you’ll find out why community marketing and review sites are game changers for B2B Marketing in 2024. 🚀Discover:🌟How Carol transformed Exclaimer’s marketing from traditional tactics to cutting-edge demand-gen strategies. 👫 How to strengthen brand awareness, foster trust and nurture customer relationships through content marketing. 📩The secrets to leveraging email signatures as a unique lead generation channel. 📈 Strategies to improve alignment between sales and marketing teams through collaboration and data sharing. Tune in now to join the conversation and unlock the full potential of email signatures in your marketing! 📩 🚀Carol Howleyhttps://www.linkedin.com/in/carolhowley/Exclaimer:https://www.linkedin.com/company/exclaimer/https://exclaimer.com/Chief: https://www.linkedin.com/company/joinchief/https://chief.co.uk/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: The Need for Advocates with Contentstack & MACH Alliance’s Jasmin Guthmann #BONUS

Send us a textDrum-roll please. Introducing our brand new FLC podcast episodes - Female Leader's Club that is! Crafted by the ingenious minds behind MAD//Fest, the FLC club burst onto the scene in 2023, to inspire positive change in the industry. Now Katie has the privilege of bringing this directly to your ears - each week she will be digging a little bit deeper with all of our MITM guests on their own unique experiences, personal anecdotes and offering invaluable advice on the ever-evolving landscape of gender equality.This week, Katie welcomes back Jasmin Guthmann from Contentstack & MACH Alliance who unravels the vital importance of advocacy in our quest for equality.The Female Leaders Club: https://www.madfestlondon.com/female-leaders-clubMAD//FEST: https://www.madfestlondon.com/Jasmin Guthmann: https://www.linkedin.com/in/jguthmann/MACH Alliance: https://machalliance.org/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Why Digital Needs To Get Flexible with Contentstack & MACH Alliance’s Jasmin Guthmann #32

Send us a textEmbracing technology in marketing is no longer a choice - it's a necessity! 💥For marketers hungry to embrace technology this latest episode of the Marketing in the Madness podcast episode will guide you through the maze of innovation. This week Katie Street welcomes Jasmin Guthman, a trailblazing figure in SaaS and Digital Transformation Marketing with more than a decade's track record of driving massive results. 📈 Jasmin has built and nurtured the Corporate Communications department at Contentstack, one of the pioneering companies in the composable digital experience platform space and served as the VP and Head of Marketing for the MACH Alliance, a non-profit industry body advocating for future-proof, open and best-of-breed enterprise technology ecosystems.In this riveting conversation you’ll…👩‍💻 Discover Contentstack’s ingenious approach to creating a harmonious playground for marketers and developers. 🌐 Dive into the intricacies of their revolutionary tools like the Automation Hub and Launch features, unravelling a world where innovation is not just fast but is an integral part of the workflow. 🎧 Learn the power of composable platforms in adapting to evolving business landscapes through gradual, low-risk implementations.🖥️ Discover the seamless fusion of marketing, sales and technology. Katie and Jasmine delve into topics like vendor collaboration in the tech industry and how industry body’s like the MACH Alliance are making integration seamless.  They also address how progressive companies are tackling issues like skills gaps and job security in an AI-driven world.Don't just survive; thrive in the age of digital transformation and discover valuable insights on composable architecture in today’s marketing landscape. Tune in now. Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

AI: The End of The Beginning - LIVE with E.ON Next Head of Digital, Creed Fragrances Global Digital Director & Contentful Senior Director #31

Send us a textMarketing in the Madness is back LIVE in London with a panel of industry leaders on the frontlines of the AI revolution!Let’s give a warm round of applause for… 👏🤖 Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Products🌐 Gavin WIlliams, Creed Fragrances, Global Digital Director🖥️ Charlie Bell, Contentful Senior Director Solution EngineeringDiscover the AI tools our expert panel are utilising to accelerate their productivity and creativity; 🎨📈From revolutionising customer service communications to designing captivating social media ads, streamlining diary admin, crafting compelling content, and conducting target audience research – you name it, there's an AI tool for that! The opportunities in sales and marketing are mind blowing! 🤯 But with great power comes great responsibility 🕷️🕸️ How do we get our teams on board with this transformative technology? What processes should be in place for the ethical use of AI tools? How can we ensure compliance and navigate the increasingly complex regulatory landscape?With the New York Times now filing a lawsuit against Open.AI and Microsoft, the landscape is getting messier than ever and more difficult to navigate. But have no fear, our expert panel has the answers you need. In this episode you’ll learn; 👤 Practical advice on preparing your teams for AI integration👩‍🔬Guidance on conducting your own AI experiments 🎥 Insights into challenges of AI in the creative industry📝 Tips for implementing a robust AI policy within your organisation🚀 Discover AI tools to fill skills gaps and improve overall efficiencyThis is a must-listen for any marketer, creator or entrepreneur who wants to harness the power of AI! 🤖 Deepfake takeover! https://www.youtube.com/watch?v=BnUNVjwNm68Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Productshttps://www.linkedin.com/in/abdul-khaled-digital/Gavin WIlliams, Creed Fragrances, Global Digital Directorhttps://www.linkedin.com/in/gavinjwilliams/Charlie Bell, Contentful Senior Director Solution Engineeringhttps://www.linkedin.com/in/crbuk/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Street Agencyhttps://street.agency/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Purpose VS Profit: How to drive real growth with Ecomm Fashion & Gambling Head of Marketing, Laricea Ioana Roman-Halliday #30

Send us a textThis week Katie welcomes the dynamic Laricea Ioana Roman-Halliday to the “Marketing In the Madness” hot seat 🔥Laricea is a seasoned Head of Marketing in EComm Fashion at Boohoo and the gambling realm of Party Casino, plus author of “A Brand’s Purpose…Less Unicorn, More Zebra” 🦓 Laricea unravels her extensive career and experience working with major brands and curating and groundbreaking marketing campaigns under the pressure of small budgets and limited resources - providing crucial tips for navigating the 2024 Marketing Landscape. In this episode you’ll learn:💰 How to thrive amid tighter budgets and limited resources📈 The best tools and platforms to track marketing performance 🚀 How to build profitable brands with purpose🦸‍♀️ How to overcome imposter syndrome This episode is a roadmap for marketing professionals seeking fresh perspectives, innovative strategies and progression. Tune in now! 🎙Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/