Marketing in the Madness

FLC: The Power of Role Models with Fabrice Khullar #BONUS

Send us a textKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Fighting for Funding: Why UK Female Entrepreneurs Deserve Your Backing with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & Investor #...

Send us a textOnly 2% of all capital raised in the UK goes back to a female entrepreneur 🤯And 87p in every £1 goes to back all-male teams 😲It’s time to take a stand, and the powerhouse leading the change is this week’s podcast guest - Debbie Wosskow. As Co-Chair of the UK’s Invest in Women TaskForce, Debbie is creating the biggest funding pot in the world for female entrepreneurs to make the UK the best place in the world to be a female founder. 💪👩‍💻Because right now - it’s not. And what makes Debbie the right person for this job? She has built and sold multiple businesses, including AllBright - the leading career network for women and Love Home Swap, which she sold for an incredible $53 million! 💰Hear all about Debbie’s career journey, how she’s inspired change and what new venture she is currently working on in her shift into the wellness industry by tuning in. In this episode you’ll discover: 👥The importance of building strong networks for support, opportunities and empowering other women. 🤝Practical negotiation tips for getting paid what you deserve in the workplace.💰The funding disparities facing female entrepreneurs.🚀How you can help advocate for more female investors 📈Financial autonomy for women, with insights on saving, investing, and breaking free from traditional gender roles.Debbie Wosskow, OBE: https://www.linkedin.com/in/debbiewosskowobe/Believe. Build. Become. : https://www.amazon.co.uk/Believe-Build-Become-Supercharge-Career/dp/0753554011/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=The Better Menopause: https://thebettermenopause.com/AllBright: https://www.allbrightcollective.com/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: Women Deserve Brilliant Careers & Economic Independence with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & UK’s Invest in Women...

Send us a textKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Culture Clash: Company Values & Gen Z Expectations with HappyHQ Co-Founder, Janine Jacobs #38

Send us a textJanine Jacobs is changing the world of work as we know it. Now Co-Founder of HappyHQ; a culture consultancy, Janine has a background in marketing working with brands such as PepsiCo, Nestle, Bupa, Hilton and the Queen of Shops herself - Mary Portas! 🛍️ Janine is here to wave the flag for why marketing to your employees is just as important as marketing to your customers. Who knew that employees are not only the face of the brand, but also your biggest advocates!?❌But this episode isn’t all sunshine and rainbows! 🌈It does get controversial when it comes to the topic of generational divides in the modern workplace and this time Gen Z are on the chopping block. Just how do we balance company values with Gen Z expectations? 🤔From debunking Gen Z stereotypes to unravelling the mysteries of employee engagement, we’re serving up the ultimate guide to cultivating a culture that breeds success. Janine also provides practical tips for defining your company values in a way to attract top talent, and how to bridge the gap between old and new schools of thought to create a truly inclusive culture for all. In this episode you’ll discover:💰Why internal marketing is crucial for your bottom line ✨The untapped potential of Gen Z. 👥Why bridging the workplace generational gap is not only essential but downright lucrative. 🚀Why setting clear company values isn’t just a suggestion - it’s a game-changer! ☀️Why businesses MUST prioritise the happiness of their team if they want to thrive in today’s competitor landscape. Janine JacobsCo-Founder of HappyHQ: https://www.linkedin.com/in/janinejacobs1111/https://happyhq.co.uk/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Ecosystems Unleashed: The power of partnerships

Send us a textEcosystems are on the rise across the industry right now, so on this week's episode of  Marketing in the Madness, host Katie Street welcomed David Nisbet,  Agency Ecosystem Partnerships, EMEA at Stripe and Josie Klafkowska, Global Partner Marketing Director at VML to join her as they delve into the dynamic world of marketing ecosystems and uncover the true power of partnerships through insights from VML & Strips very own ecosystem.The trio unpacks the transformative power of leveraging partnerships and ecosystems to enhance marketing efforts and accelerate business growth. Highlighting how integrating brand experience with customer and commerce journeys facilitates growth for clients worldwide AND MUCH, MUCH MORE. The episode is FULL of practical insights into building and nurturing effective ecosystems and partnerships: With Katie, David, and Josie sharing real-world applications and strategies that have proven successful in their respective roles. Topics Covered:👥 The shift to more human B2B marketing approaches 👷🏻 Building relationships through "Go to Network" strategies🛍️ Understanding different buyer personas in organisations🚀 Leveraging partnerships for pipeline creation and customer success📊  Collecting first-party data through value exchanges💃 Using events to nurture relationships and build communities💰 Microsoft's 95% revenue attribution to partnerships🎧 Tune into this week's episode for a deep dive into making ecosystem partnerships work to your advantage in the ever-evolving marketing landscape.Disclaimer:Opinions shared in this podcast are those of David Nisbet and not in any way affiliated with the viewpoints and opinions of StripeOpinions shared in this podcast are those of Josie Kalfkowska and not in any way affiliated with the viewpoints and opinions of VMLKatie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: The Magic Happens with Flexibility with Janine Jacobs #BONUS

Send us a textThis week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀Janine is the Co-Founder of Happy HQ and helps companies put their people first and create a culture that their people truly want and need to make great and magical things happen.  🪄 She's also a Girls' Network mentor, helping teenagers from disadvantaged backgrounds see their futures in a more positive light, gain essential skills and build confidence. ✨Which is why Janine ia s perfect guest to help us lead the way in inspiring change...! 💪Tune in now and keep an ear out for Janine back on our feed next week with her inspiring marketing journey 🎧Janine Jacobs: https://www.linkedin.com/in/janinejacobs1111/Happy HQ: https://happyhq.co.uk/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: Its Time To Lose The Stigma with Charlotte Todd #BONUS

Send us a textIn this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology.With another incredible guest, Charlotte Todd, Director for e-commerce, marketing and strategy at British Gas, the two brought to life a conversation that delves deep into the challenges women face, the biases they encounter, and the necessary changes needed to create fairer and more inclusive work environments. From personal experiences to corporate policies, they explore the ongoing journey towards gender equality and the importance of male allies in fostering positive changeKey Highlights:The need for systemic changes in various industries.Charlotte Todd shares her impressive career journey and discusses the challenges women often encounter, including biases based on appearance and gender stereotypes.Personal anecdotes shed light on the realities faced by women, from being mistaken for high-class prostitutes to enduring insensitive comments in professional settings.Societal perceptions of working mothers, the stigma surrounding maternity leave, and the need for supportive workplace policies.British Gas's inclusive policies, such as robust maternity leave benefits and a supportive work culture that values diversity.The importance of fostering open conversations, supporting work-life balance, and promoting inclusivity in leadership roles is emphasised throughout the episode.Tune in to this insightful conversation that delves into the nuances of gender equality in the workplace and offers perspectives on creating a more inclusive future for all.Charlotte Toddhttps://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

From Catwalks to Kilowatts: British Gas’ Bold Digital Retail Transformation with Director of Marketing, Ecom & Strategy, Charlotte Todd #36

Send us a textCharlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture for currents. 👗⚡Now the Director of Marketing, Ecommerce & Strategy at British Gas, Charlotte is not afraid to break boundaries, embrace vulnerability, and allow her team to fail to make the marketing magic happen. Exhibit A: Our boring UK Home Boilers meet Barbie’s beautiful Australian Margot Robbie - yes you ready that correctly. 👱🏻‍♀️🛼If you have no idea what I’m talking about, you should of course absolutely tune in to this brand new episode of Marketing in the Madness to find out…!In this episode you’ll discover: 🚀 Charlotte’s trailblazing career journey from leading digital strategies at top fashion brands to disrupting the world of gas and energy. 💪 How she’s igniting innovation by being brave and speaking up 👩‍💻 Why brands need to keep the customer journey at the core of every marketing strategy, both online and offline. 🌟How Charlotte empowers her team to be creative risk takers and learn from failure. Tune in now! 🎙🎧Charlotte Toddhttps://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

FLC: From Young Minds to Tech Giants: Building a Female-Friendly Future In Technology with Richard Surman #BONUS

Send us a textWelcome back to another exciting bonus episode of Marketing in the Madness, where we delve into transformative journeys and pioneering strategies aimed at fostering a female-friendly future in technology. This week, we're delighted to feature Richard Surman, the visionary Head of IT at Crew Clothing, who brings a wealth of knowledge on elevating women in the tech landscape.In this week's episode, Richard discusses the critical shifts and proactive measures necessary to cultivate a more inclusive and supportive tech ecosystem for women. As we advance into a more digital era, the imperative for female representation in tech leadership and strategy becomes increasingly apparent. This episode celebrates the strides taken towards parity and examines the path that lies ahead for achieving gender equality within the workplace.We explore the challenges of male-dominated tech environments, highlighting the influential role of women in shaping consumer markets and driving retail innovation. Richard shares his extensive 25-year journey in IT, noting a significant transition towards a more gender-diverse field. He emphasises the growing engagement of women in technology, underlining the essential need for their career advancement and professional development.Furthermore, Richard offers an in-depth look at actionable initiatives and practices that can enhance women's presence and success in technology. From mentorship to dismantling stereotypes, and from fostering inclusive hiring practices to promoting career mobility, he outlines a blueprint for building a supportive framework that encourages women to excel in tech roles.Key Takeaways:The importance of challenging the status quo and encouraging women to explore careers in tech and IT, areas traditionally seen as male domains.The role of male allies in supporting and promoting female leadership and participation in tech.Innovative recruitment and empowerment strategies that focus on making tech roles more appealing to women, highlighting the need for a shift in industry perceptions.The potential impact of early education and engagement in encouraging young girls to pursue interests in technology and leadership.Stay tuned for more episodes of Marketing in the Madness as we explore the intersection of marketing, technology, and leadership through the lens of empowering women.Richard SurmanHead of IT at Crew Clothing Companyhttps://www.linkedin.com/in/richard-surman-61669921/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Beyond the Checkout: Driving Tech Transformation in Retail with Crew Clothing Company’s Head of IT, Richard Surman #35

Send us a textForget what you know about shopping - this tech leader is changing the retail landscape for good! 🛍️Driving Transformation using technology is a key theme of the Marketing in the Madness podcast, and this week is no different, as Katie welcomes Retail Technology Royalty, Richard Surman.Richard is the mastermind behind the tech strategies of huge heritage brands like Crew Clothing, Saltrock, Pringle & Ben Sherman as well as retail powerhouses, Oasis, Warehouse, Reiss, Whistles, Paperchase, and Oddbins - to name a few! 😅As you can imagine from that epic line-up of brands, this episode is jam-packed with valuable content about the evolution of retail tech, driving customer experiences beyond the checkout and what we can expect from the future of digital shopping, as our high-streets take a hit. In this episode of Marketing In The Madness you’ll discover: 👚New innovations such as tablet POS systems that are creating seamless shopping experiences. 👗Why monolithic systems are dead and which composable platforms Richard has implemented to help his brands stay flexible in an ever changing market. 👔Insights into the latest retail tech trends you will start seeing in stores over the next 3-5 years. 👠The importance of creating “wow moments” at all levels of the customer journey from social media content, to website accessibility to in-store experiences. This episode has all the insider intel you need to understand the future of shopping, before it hits the highstreet, whilst providing you with ideas and tactics to drive transformational change in your business. Tune in now! 🎙🎧Richard SurmanHead of IT at Crew Clothing Companyhttps://www.linkedin.com/in/richard-surman-61669921/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/