How to build a Premium Prosecco brand from scratch

Most people can name a beer, gin or vodka brand.

But ask them to name a Prosecco brand… and they can’t.

In this episode, Katie Street sits down with Ali Wilson, co-founder of Midas Prosecco to reveal why one of the world’s most popular drinks has almost no real brands behind it and what it takes to change that.

From spotting the gap to building a premium product people actually want to drink, this is a conversation about brand building, quality and creating something that stands out for the right reasons.

You’ll also hear how they got their first bottles into market and why changing perception is their biggest challenge.

Chapters: 

00:00 Why no one can name a Prosecco brand
01:30 The moment Midas was born
05:00 Why Prosecco isn’t really a “brand” category
08:40 The problem with quality (and why it matters)
12:45 Building a brand vs just marketing one
14:50 The founding team and early decisions
17:15 The story behind the name “Midas”
20:25 Creating a brand around moments and experiences
25:20 Building a new category (not competing in the old one)
27:30 Why they turned down mass retail opportunities
29:20 Staying premium without chasing volume
34:25 How they sold their first 7,000 bottles
38:00 The power of people and word of mouth
40:20 Final thoughts + blind tasting teaser

If you’re building a brand, launching a product or just curious about what makes something stand out, this episode is well worth your time!

Enjoyed the episode? Click subscribe so you never miss the conversations shaping the future of marketing, tech and brand growth.

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Connect with us:
Ali Wilson
LinkedIn: https://www.linkedin.com/in/aliwilson19/

Midas Prosseco: https://www.midasprosecco.com/collections/prosecco?srsltid=AfmBOoohh0qxWWzGO2Yma6WhCPQZY581RsLBhtGeza55SNFuJPxH-PTi

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/